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Category: APAC

PRCA-Equity-Diversity-And-Inclusion-Committee
PRCA APAC unveils equity, diversity, and inclusion committee
Posted on October 28, 2021
by Teddy Cambosa
Said committee by PRCA APAC gathers well-known PR professionals in the region to practice diversity, equity, and inclusion.
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Creative agency ADK Connect launches new one-stop platform for digital media
Digital agency ADK Connect launches new one-stop platform for digital media
Posted on October 27, 2021
by MARKETECH APAC
Powered by Bench Connect, the platform enables advertisers to scale their campaigns across multiple platforms while gaining transparency of all digital media channels.
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dentsu-Krishnan-Menon-Chief-Commercial-Officer-Merkle-CXm
Krishnan Menon appointed as CCO for Merkle, dentsu CXM in APAC
Posted on October 27, 2021
by Teddy Cambosa
Menon takes the lead of CCO for both Merkle and dentsu CXM in Asia-Pacific, given his experience with Wunderman Thompson.
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Edelman-Digital-Hires-Lineup-Asia-Pacific
Edelman announces new slew of digital hires to strengthen APAC offering
Posted on October 27, 2021
by Teddy Cambosa
From South Asia to East Asia, Edelman continues to ramp up its presence in the APAC region through a whole new slew of digital roles.
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SCMP David Wightman
SCMP names David Wightman as global head of advertising
Posted on October 26, 2021
by Kathleen Murata
David Wightman will be spearheading the ongoing growth and international expansion of SCMP’s global advertising business.
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APAC roundtable gathers region’s marketing leaders to discuss current state of consumer acquisition & retention amid pandemic
APAC roundtable gathers region’s marketing leaders, discuss current state of consumer acquisition & retention amid pandemic
Posted on October 22, 2021
by MARKETECH APAC
Last September 21, MARKETECH APAC gathered marketing leaders from all over the region to talk about how the changes in the pandemic affected brands' consumer acquisition & retention strategies.
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HBO-GO-Pricing-Programming-Asia-Update
HBO GO unveils price upgrade, new program lineup for Asia
Posted on October 22, 2021
by Teddy Cambosa
From price discounts to new program lineups, here are the latest updates from HBO GO for their Asian market presence.
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CM Group and Cheetah Digital
CM Group merges with Cheetah Digital to further enhance customer-centric marketing solutions
Posted on October 22, 2021
by Kathleen Murata
The merger aims to expand and enhance both CM Group and Cheetah Digital’s marketing capabilities to meet the needs of customers.
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foodpanda-Rebel-Foods-Virtual-Brands-Partnership-Asia
foodpanda, Rebel Foods launch multi-market, virtual brands partnership
Posted on October 22, 2021
by Teddy Cambosa
The partnership between foodpanda and Rebel Foods entails launching 10 virtual brands across 2,000 outlets within Asia
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This downloadable guide has everything marketers need to boost the consumer engagement funnel
This downloadable guide has everything marketers need to boost the consumer engagement funnel
Posted on October 21, 2021
by MARKETECH APAC
MARKETECH APAC, in partnership with Braze, presents ‘Guide to Elevate Your Customer Engagement Strategies’ which offers over 40 campaign ideas on activating, monetizing, and retaining consumers.
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