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Category: APAC

MARKETECH APAC’s Top 5 Stories for September: BNPL in Thailand clinches top spot
MARKETECH APAC’s Top 5 Stories for September: BNPL in Thailand clinches top spot
Posted on September 30, 2021
by MARKETECH APAC
For this month's top stories, Thailand makes an inaugural entry while the industry of career coaching is also seen turning heads this month.
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PubMatic Kunduri
PubMatic appoints Vijay Anand Kunduri as new VP of OTT business for APAC
Posted on September 30, 2021
by Kathleen Murata
Vijay Anand Kunduri will be accelerating the growth of the PubMatic’s OTT and video business across the region.
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ADA-Pandemic-Recovery-Index-Dashboard-Launch
ADA’s newly-launched dashboard features insights on consumer behavior
Posted on September 30, 2021
by Teddy Cambosa
'The Recovery Index' by ADA features data and insights across select SEA and South Asian countries on consumer behavior.
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Society Pass VN
Vietnam-based loyalty platform Society Pass closes Series C funding to drive growth in SEA, SA
Posted on September 29, 2021
by Kathleen Murata
Society Pass is a loyalty and data marketing ecosystem that operates multiple e-commerce and lifestyle platforms across its key markets.
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The Ritz-Carlton_Team One_APAC Campaign_1
Global hotel brand The Ritz-Carlton launches APAC campaign, presents travel as a ‘gift’
Posted on September 29, 2021
by MARKETECH APAC
In partnership with agency Team One, the campaign spotlights how travel is a gift of ‘escape’, ‘discovery’ as well as ‘tranquility’ and the like.
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GroupM-Twitch-Partnership-APAC-Gamers
GroupM, Twitch partnership to give advertisers access to APAC gamers
Posted on September 28, 2021
by Teddy Cambosa
GroupM's clients will be now able to access Twitch audience statistics to serve streaming ads more inclusively and serves better for consumer benefit.
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WarnerMedia Singapore Office-cafe
WarnerMedia opens new regional hub in Singapore
Posted on September 27, 2021
by Kathleen Murata
The new hub was designed by Singapore firm ID21 and incorporates a flexible work environment inspired by an ‘Activity Based Work’ strategy.
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Callsign-APAC-Consumer-Trust-Brand-Scam-Messages
Brands entangled to scam messages at risk of losing consumers’ trust: APAC study
Posted on September 24, 2021
by Teddy Cambosa
Data from Callsign unveils the lost trust consumers have with brands that are associated with scam messages, directly or not.
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Optimizely to unify data across products with launch of ‘Data Core Service’
Optimizely boosts DXP with launch of ‘Data Core Service’
Posted on September 23, 2021
by MARKETECH APAC
Data core service, which unifies data across Optimizely's suite of products, will be providing deeper analytics to companies.
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emplifi go instore
Emplifi acquires live stream vid platform Go Instore, offers improved in-store experiences online
Posted on September 23, 2021
by Kathleen Murata
Go Instore enables video-powered retail by connecting online customers with in-store product experts using immersive HD live video.
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