The combined entity will bring together a portfolio of well-known brands including Knorr, Hellmann’s and McCormick, as well as high-growth brands such as Cholula, Maille and Frank’s RedHot.
The courses are designed to equip leaders with the tools to design smarter, more effective loyalty strategies in a rapidly evolving commercial landscape.
The development allows businesses operating in Malaysia to access the company’s full platform, which supports cross-border payments and financial operations.
More than half of those surveyed (56.8%) believe fuel prices in Malaysia are likely to rise if the war continues.
Through the partnership, campaigns will be supported by WPP Open, WPP’s marketing platform designed to enable more personalised and data-driven media activations.
As global and regional structures collide with the need for hyper-relevant execution, brands are being pushed to rethink how they balance scale with specificity, consistency with creativity, and technology with human insight.
It also noted that said app is using the “Atome” name and logo without authority. As of this writing, the app remains listed on the Apple App Store.
She will work with clients to identify growth opportunities and develop culturally driven media strategies.
To win in 2026, brands must move from being “commodities” to “trusted partners.”
The work was developed with Odd Studio, a Marrickville-based prosthetic and creature effects studio, and informed by medical input from Joanneke Maitz.
