SME
Peer Connexions, B2B e-commerce platform, launches in India
The platform, which is already operating in markets in SEA, marks its entry into India through launch partner, Tech Data.
June 3, 2022
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MARKETECH APAC
Marketing
Wavemaker Indonesia appoints Praveen Pandey as principal partner for performance
This is a comeback for Pandey to the GroupM family, where in 2011, he was with MediaCom as its associate director.
June 2, 2022
Marketing
Impossible Foods debuts World Environment Month campaign in Hong Kong
Throughout the campaign this month, each dish ordered in restaurants and each product purchased in supermarkets will go towards a tree-planting program with non-profit organisation One Tree Planted.
June 2, 2022
Technology
Broadsign rebrands programmatic DOOH portfolio
The rebrand of Broadsign Ads and its expansion into the U.S. and Australia represents a crucial next step in DOOH’s evolution.
June 2, 2022
Marketing
Ex-HubSpot Prasana William named head of APAC marketing at Sprout Social
William will be heading the APAC marketing of Sprout Social, the company that provides cloud-based social media management software.
June 2, 2022
Marketing
Booking.com merges food and art in pop-up for Environment Day in Singapore
Booking.com has specially commissioned collective Mama Magnet (Singapore) and artist Human Spectrum (Thailand), to create an interactive installation, titled “As We Move”.
June 2, 2022
Marketing
Havas Media Group appoints Leroy Lim as GM of Arena Media
In his role, he will lead the agency’s integrated & digital media operations, agile communication planning approach, data proposition and new business.
June 1, 2022
Marketing
Dorsett Hospitality International unveils tie-up with BNPL Atome
The option will be available to guests prior to arrival and upon checkout across its hotels in Malaysia, Singapore, and Hong Kong.
June 1, 2022
Platforms
Hyperlocal economy to flourish in India: report
The hyperlocal approach enables the brands to reach out to their target customers directly, removing the middlemen and retail stores as part of the traditional business model.
June 1, 2022
Main Feature
MARKETECH APAC Reels: The Metaverse Series
Branded as the ‘next dimension of the internet,’ metaverse is a virtual space where people can work, play, shop, socialise, and more.
May 31, 2022