Marketing
dentsu Hong Kong names Nathan Petralia as MD of Merkle
Petralia first joined Isobar Commerce Hong Kong in 2018.
August 4, 2022
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MARKETECH APAC
Main Feature
Consumer expectations are changing: Are marketers keeping up?
There is an ongoing erosion of trust amongst consumers. Find out if your brand is at risk of such dampening confidence and know what to do about it.
August 4, 2022
Platforms
Emmy award-winning designer Chris Do topbills Likha Creative Entrepreneur Summit in Manila this September
The two-day hybrid conference at the Philippine International Convention Center on September aims to showcase opportunities to unleash stakeholders’ creative minds.
August 3, 2022
Main Feature
Top Story: 8traordinary steers the digital wheel of Shangri-La’s rebranded loyalty programme
We spoke with the digital agency behind the recent launch of Shangri-La’s newly rebranded loyalty programme – Shangri-La Circle.
August 3, 2022
Marketing
Edelman bolsters leadership in Hong Kong and Taiwan
Amongst the new appointments, Edelman names a new head of brand and new creative director.
August 3, 2022
Main Feature
SEA marketing leaders gather to discuss mobilising consumer insights into groundbreaking marketing
The industry discussion talked about how brands can best leverage marketing intel to breathe life into ingenious brand and product marketing.
August 2, 2022
Marketing
Danny Bass joins dentsu to helm its media portfolio across ANZ
Bass brings more than 20 years’ experience in digital media, most recently as director of Snap, Inc and formerly CEO of IPG Mediabrands Australia.
August 1, 2022
SME
Consumer expectations amongst hurdles of Hong Kong SMEs in fully becoming sustainable
Slightly over one-third (36.7%) of HK SMEs rated themselves as effective at advancing sustainability goals.
July 29, 2022
Marketing
HKTVmall most talked-about brand in HK in June
HKTVmall has registered the biggest boost in YouGov’s Word of Mouth (WOM) Exposure in Hong Kong for the month of June 2022.
July 28, 2022
Platforms
foodpanda SG to tag, identify sustainable brands on platform
Through Green Label, app users in Singapore will now be able to know which brands are in line with sustainable practices.
July 27, 2022