In this latest ‘What’s NEXT’ feature, PHD’s Antony Yiu imparts lessons on how to orchestrate all the data marketers have in harmony to bring the most out of it.
Through IAS Publisher Optimization, publishers on APS are able to automatically optimise ad delivery down to the placement level for both direct and programmatic deals.
‘Agile’ is an operational value which marketing teams are now too often measured against. How can leaders rally its team to truly become agile? Here are three crucial areas to consider to be well on your way.
To be kicked off this April, the ‘Connecting the CX Dots in 2023’ webinar series will be setting up the virtual stage to discuss the top three crucial areas in customer experience today.
Involve Asia, the martech firm with a focus on Southeast Asia, has expanded its leadership team through the appointment of two senior marketing hires.
At the latest Canva Create, the platform unveiled a new visual suite for branding design alongside new AI-powered features.
UK-founded herbal tea brand Pukka taps Syndey agency Paper Moose for its creative business.
The role will be seeing Kotwani leading agencies iProspect, dentsu X, Posterscope, and media investment arm Amplifi, aside from Carat which she oversaw for almost three years since 2020.
Through the buyout, Edelman Global Advisory will be building upon its strong capabilities in APAC in government affairs and business advisory.
On Day 2 of the conference, What’s NEXT 2023: Marketing in Asia Pacific, panda ads’ Toni Ruotanen brings back our ears to the ground as he discusses the consensus, so far, on the cookieless strategy.
