Marketing
Homescapes, Gardenscapes ads banned by ASA for misrepresentation
The UK authority rules that the ads breached its code, appearing as “misleading” and “exaggerated.”
October 19, 2020
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MARKETECH APAC
Platforms
Digital channel The Q India enters connected TV via Amazon Fire TV
Digital channel The Q India can now be streamed through media player Amazon Fire TV.
October 19, 2020
Technology
Study says majority of marketers in ANZ mainly use data to improve ROI
91% of ANZ marketers were shown to prioritize using data to improve ROI.
October 19, 2020
SME
New insurance by QBE Australia helps SMEs manage risk before they even make a claim
QBE Australia’s Mitti aims to disrupt the insurance model by providing SMEs with supplementary risk management insights.
October 16, 2020
Marketing
Havas establishes dedicated customer experience network
Different global and local agency groups in the domain of digital creatives and customer engagement will be brought together in one roof.
October 16, 2020
Marketing
Mobile ad platform AdColony names new marketing director for APAC
Adrian Watkins was the former chief strategy officer of parenting media site theAsianparent.
October 15, 2020
Platforms
K-superstar Lee Min Ho to front as Lazada’s first regional ambassador
This is the first time that the eCommerce platform has gotten a regional face for the brand.
October 15, 2020
Main Feature
The Malaysia big screen: which among the local cinema brands has the highest social media engagement?
Setting ticket sales aside, three of the largest local cinema brands in Malaysia were put side by side to find which has the best engagement on Facebook.
October 14, 2020
Main Feature
Facebook on anti-vaccine ads: “We don’t want these ads on our platform”
The social media giant previously restricted vaccine hoaxes identified by WHO and CDC.
October 14, 2020
Technology
OOH advertising firm VMO upgrades measurement tool to track hourly audience data
Aussie OOH firm VMO’s newly improved platform will combine facial analytics data with third-party consumer data and machine learning.
October 13, 2020