Marketing
Targeting a new mindset amid the emerging urban exodus trend
The new normal is giving way for a new perspective on housing preferences and Malaysians are fleeing the exciting but often noisy urban city.
April 27, 2021
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MARKETECH APAC
Main Feature
Virtual influencers – are they all they’re cracked up to be?
Non-human influencers are rising in popularity, but what do they really offer that their breathing counterparts haven’t in their ambassadorship?
April 27, 2021
Technology
Your auto has a nickname? The new ‘MyHyundai’ platform makes petting cars official
The newly improved customer service platform by the Aussie arm has also gamified the experience within the platform.
April 26, 2021
Main Feature
The rise of the digital campus: How digital natives are changing the education space way before the pandemic
In the recent webinar by MARKETECH APAC, digital marketing expert from Siteimprove Rick Elenbaas discussed how digital natives are now dominating the education space and what universities can do about it.
April 22, 2021
Marketing
Top PH actor Dingdong Dantes forays into tech, launches commerce solutions
The eponymous business owned and named after the famous actor offers three commerce solutions: delivery, e-commerce, and a marketplace.
April 19, 2021
Main Feature
Weighing the ‘yays’ and ‘nays’ of outsourcing tech dev talents
To outsource new tech development teams isn’t fairly new: many companies have relied on it from the past. The question is: is it worth the resources?
April 19, 2021
Marketing
Citigroup to end consumer business in 10 APAC markets including PH, MY, VT
The banking giant will now focus its consumer business on four key hubs in Asia and EMEA.
April 16, 2021
Main Feature
MARKETECH APAC prepares brands into a cookieless world with upcoming webinar for privacy-first audience targeting
This 2 June, MARKETECH APAC will be conducting a webinar that sets the dialogue for the impending change in the digital advertising landscape: a privacy-first and cookieless tracking.
April 15, 2021
Marketing
MARKETECH APAC tackles higher ed’s digital marketing strategies in ‘new normal’ in webinar for APAC universities
The webinar discussed the current challenges and opportunities in digital experience as universities adapt their marketing strategies in the new normal.
April 14, 2021
Marketing
SCMP appoints Darryl Choo as regional sales director for APAC
The South China Morning Post bolsters its marketing and advertising unit for brands in APAC.
April 12, 2021