Marketing
Newly-merged TMBThanachart Bank unveils official branding
The merge between two of Thailand’s mainstream banks was announced in 2019, and had been completed in 2021.
June 17, 2021
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MARKETECH APAC
Marketing
Entravision acquires Singapore-headquartered ad agency MediaDonuts
Aside from its HQ, MediaDonuts has presence in four other markets in the SEA region – Vietnam, Philippines, Malaysia, and Thailand.
June 16, 2021
Main Feature
MARKETECH Mondays: Neil Cullingford, Director of Marketing and Communications, Murdoch University
Our first time conversing with a marketing leader in the education space. Find out Neil’s go-to marketing strategies for higher education.
June 16, 2021
SME
This online platform aims to democratize enterprise AI for SMEs
Dataiku, the global enterprise AI platform, has recently been launched as an online platform, making AI and analytics more accessible for SMEs.
June 15, 2021
Marketing
Digital advertising to make up about 60% of NZ advertisers’ budget in 2021
According to a report by MAGNA, most of the digital growth within New Zealand’s ad landscape will come from ad spend on mobile formats.
June 14, 2021
Marketing
iFly SG to amp up position in sports space, taps PR agency Ruder Finn Asia
iFly Singapore is a state-of-the-art skydiving destination in Singapore aiming to bolster its branding in the lifestyle space.
June 11, 2021
Main Feature
Are online data collection platforms marketers’ best defense against ad fraud?
The only way for brands to effectively fight fraud is to see the internet through the eyes of their own consumers.
June 11, 2021
Marketing
Top retailers in PH: SM Retail, 3 local firms lead rankings
The rankings were greatly affected by the needs of the Filipinos in the pandemic, who favored specialist retailers and e-commerce above else.
June 10, 2021
Marketing
LISTEN: What does Colgate’s first-ever global sonic branding sound like?
Find out what has been Colgate’s biggest inspiration in creating its first-ever global sonic branding.
June 9, 2021
Technology
OTTera names director of business development for India
OTTera as a global white label OTT service, manages over 70 linear channels and more than 50 OTT services worldwide.
June 8, 2021