Marketing
Uber Eats’ ‘Tonight, I’ll Be Eating’ campaign lands in Hong Kong
Uber Eats’ TIBE platform quickly grew into popularity due to its use of sarcasm, anchoring its humor to the featured famous star’s idiosyncrasy.
July 12, 2021
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MARKETECH APAC
Platforms
theAsianparent names first-ever chief branding officer
theAsianparent is a content and community platform dedicated to parents in Asia and spans 13 markets in the region.
July 12, 2021
SME
A familiar feature this pandemic: SG-based SME of traditional Chinese meds goes digital
China Tangshan, a TCM seller established in the ’70s in Singapore, used to overlook digital as a priority, not until the events aroused its unprecedented need.
July 9, 2021
Marketing
Tiger brand unveils latest global campaign for ‘Tiger Crystal’
This is one of the brand’s latest campaigns following the recent revamp on its packaging.
July 7, 2021
Main Feature
Beyond mobile: The other screen to turn consumers’ heads post-pandemic
As screen-fatigued audiences start spending more time outside, they would still look for ways to get entertained by brands, thus, the ‘rebirth’ of this ad platform.
July 6, 2021
Marketing
dentsu Philippines elevates Roki Ferrer to head of data
Ferrer, who used to be its Connections Strategy and Research Lead, is expected to bring the agency forward in a data-driven culture in taking over its data science and strategy.
July 6, 2021
Marketing
Cricket Foundation names LUNA PR as PR agency
The agency will build on Cricket foundation’s awareness as it looks to onboard more partners in its ecosystem.
July 5, 2021
Technology
CPaaS Infobip adds Instagram messaging to portfolio of channels
Infobip unifies the workspace for customer agents to respond and attend to customers on a variety of channels.
July 2, 2021
Marketing
What VMLY&R Commerce’s pilot campaign is working with new ‘Muslim Intel Lab’
The recently launched Muslim Lab aims to unearth accurate insights on the needs and behaviors of Muslim consumers.
July 1, 2021
Marketing
Enero names Nick Burton as new group strategy, M&A director
Enero recently acquired sales and marketing agency McDonald Butler Associates through one of its own Hotwire UK.
July 1, 2021