Once confined to print magazines and branded editorials, content marketing has transformed into a multidimensional discipline spanning TikTok videos, influencer-led campaigns, and interactive experiences. The
Australia – Comms Declare, the climate communications charity, has launched a new brand and digital offering as it expands its mission beyond advertising to include
Taiwan – PHD, part of Omnicom Media Group (OMG), has appointed Melissa Chen as general manager of its Taiwan operations, effective immediately. In this role,
South Korea – Heineken has rolled out its latest global campaign, “Rooftop Revival”, transforming overlooked urban spaces into hubs for social connection, challenging productivity-first city
China – Global marketing agency TEAM LEWIS has named Jeremy Jiang as senior business development manager in Shenzhen, marking a key move in its expansion
Indonesia – HD Hyundai Construction Equipment Indonesia has named Cheil Indonesia as its new agency partner following a competitive pitch, tasking the agency with developing
Switzerland – Interpublic Group (IPG) has secured the role of global agency partner for Bayer’s Consumer Health division, tasked with driving creative, media, and production
Japan – Klook has partnered with PlayStation to launch a curated travel experience in Hokkaido, bringing to life the setting of the upcoming ‘Ghost of
Singapore – To mark the 100th anniversary of the Singapore Co-operative Movement, the Singapore National Co-operative Federation (SNCF) has launched a short film showcasing how
Hong Kong – Swire Coca-Cola has transformed Hong Kong’s iconic Avenue of Stars with a giant Coca-Cola bottle photo installation, celebrating its 60th anniversary in
