
Context vs. behaviour: Which ad targeting strategy delivers better ROI today?
In digital advertising, reaching the right consumer is no longer just about scale—it’s about precision, privacy, and performance. For years, the industry has debated two
In digital advertising, reaching the right consumer is no longer just about scale—it’s about precision, privacy, and performance. For years, the industry has debated two
Indonesia – OpenAI has introduced ChatGPT Go in Indonesia, marking the country as the second market after India to receive the new low-cost subscription plan.
Hong Kong – Hong Kong International Airport (HKIA) has partnered with artist and children’s book illustrator Kasing Lung to unveil a large-scale installation from his
China – Monks, the digital-first brand of S4Capital plc, has promoted Dixi Chern (庄迪希) to general manager (GM) of its Shanghai office, effective immediately. Chern,
Malaysia – As Malaysia’s digital economy accelerates, marketers are under increasing pressure to stay agile, customer-focused, and innovation-driven. With rapid shifts in consumer behaviour, technology,
Indonesia – Indonesia’s Film Censorship Institute (Lembaga Sensor Film or LSF) has announced that the government is preparing new regulations to filter film content on
Singapore – Chinese sportswear brand Xtep has launched its first Asian running club store at Singapore’s Kallang Wave Mall, combining retail offerings with a dedicated
Hong Kong – Globally celebrated IPs and artists will converge this autumn as Victoria Harbour transforms into a dreamlike stage of art and entertainment with
Hong Kong – Hang Lung Properties Limited has unveiled “Throwback Causeway Days”, a curated streetscape exhibition at Fashion Walk in Causeway Bay to mark the
Indonesia – Kelvin Hong has stepped into a new international marketing leadership role, overseeing markets across Asia Pacific, the Middle East, and Africa (APMEA). With
