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Marketing

Bavaria Beer names UltraSuperNew as lead agency for Japan market

Japan – Dutch beer brand Bavaria has named Tokyo-based creative agency UltraSuperNew as its lead partner in Japan, signalling a major move in the brewery’s

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November 10, 2025
Marketing

Therme Group wins STB tender to develop S$1b wellbeing destination at Marina South

Singapore – The Singapore Tourism Board (STB) has awarded the Concept and Price Revenue Tender for a wellness attraction at the Marina South Coastal site

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November 10, 2025
Beyond the feed: The rise of Indonesia’s Gen Z subcultures — and what brands can learn from them
Marketing

Beyond the feed: The rise of Indonesia’s Gen Z subcultures — and what brands can learn from them

Going beyond broad stereotypes, Gen Z IRL Indonesia identifies five distinctive personas that define how young Indonesians express themselves—both online and offline.

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November 6, 2025
Marketing

Agoda and Archipelago launch dedicated brand hub to showcase trusted Indonesian stays

Indonesia – Agoda has partnered with hospitality group Archipelago International to expand accommodation options for travellers and strengthen both brands’ footprint across Southeast Asia. Under

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November 3, 2025
Marketing

Uber celebrates a decade of journeys in Hong Kong with real stories from riders and drivers

Hong Kong – Marking 11 years on Hong Kong’s roads, Uber has rolled out a campaign that pays tribute to the stories, milestones, and millions

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November 3, 2025
Marketing

Jiunn Shih takes on role as Driscoll’s first-ever global CMO, unveils plans to build one global brand

Singapore – Global berry company Driscoll’s has appointed Jiunn Shih as its first-ever global chief marketing officer, marking a significant milestone in the company’s evolution

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November 3, 2025
Marketing

Heckler expands to Shanghai, bringing together veteran leaders to helm new creative studio

China – Independent creative studio Heckler has opened a new office in Shanghai, reuniting industry veterans Lily Li, Barry Greaves, and Steven Marolho to lead

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October 30, 2025
Platforms

Douyin emerges as the most-used video streaming platform among GBA residents: report

Hong Kong – Douyin, the Chinese version of TikTok, demonstrates strong reach and engagement across the Greater Bay Area (GBA), with nearly 90% of residents

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October 30, 2025
Marketing

CHAGEE debuts heritage-inspired ‘Pagoda House’ concept store in Singapore’s Chinatown

Singapore – CHAGEE Singapore has opened ‘CHAGEE Pagoda House’, its first-ever tea-and-retail concept store, blending modern design with the spirit of Chinatown’s traditional teahouses. Located

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October 29, 2025
Marketing

Agency Leadership Decoded: Future Creative Network’s Anne Mutia Ridwan on blending technology, creativity, and humanity in transformation

In the dynamic world of creative networks, balancing innovation with operational excellence is both an art and a science. Few leaders understand this better than

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October 29, 2025
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