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Marketing

Google Gemini launches AI-powered “see-through” billboards across Indonesia with Superson, DDB Singapore, and Hagia Labs

Indonesia – Google Indonesia has teamed up with DDB Singapore, Superson, and Hagia Labs to roll out an AI-powered “see-through” billboard campaign for Google Gemini’s

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November 13, 2025
Marketing

What’s NEXT Interview: Intrepid’s Laure Urbin de Vienne on transforming digital commerce through data, retail media, and automation in SEA

Southeast Asia’s e-commerce landscape is in the middle of a sweeping transformation. The rapid rise of digital retail and the growing sophistication of data-driven tools

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November 11, 2025
Marketing

Samsung bridges culture and technology with “Hangeul Truck” pop-up across U.S. campuses

USA – Samsung Electronics, in partnership with world-renowned installation artist Ik-Joong Kang and the Korean Cultural Center New York, has rolled out a Hangeul Day

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November 11, 2025
Marketing

Energy drink STING debuts six-second video blitz to capture Gen Z audiences

Thailand – STING has teamed up with Leo Thailand to roll out a fast-paced video campaign that captures the thrill of speed and productivity in

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November 11, 2025
Marketing

VML’s Mel Edwards announces retirement, capping over 30 years of industry leadership

United Kingdom – VML has announced that Mel Edwards, the agency’s global president and a veteran advertising leader, will retire in late spring 2026 after

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November 10, 2025
Marketing

Bavaria Beer names UltraSuperNew as lead agency for Japan market

Japan – Dutch beer brand Bavaria has named Tokyo-based creative agency UltraSuperNew as its lead partner in Japan, signalling a major move in the brewery’s

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November 10, 2025
Marketing

Therme Group wins STB tender to develop S$1b wellbeing destination at Marina South

Singapore – The Singapore Tourism Board (STB) has awarded the Concept and Price Revenue Tender for a wellness attraction at the Marina South Coastal site

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November 10, 2025
Beyond the feed: The rise of Indonesia’s Gen Z subcultures — and what brands can learn from them
Marketing

Beyond the feed: The rise of Indonesia’s Gen Z subcultures — and what brands can learn from them

Going beyond broad stereotypes, Gen Z IRL Indonesia identifies five distinctive personas that define how young Indonesians express themselves—both online and offline.

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November 6, 2025
Marketing

Agoda and Archipelago launch dedicated brand hub to showcase trusted Indonesian stays

Indonesia – Agoda has partnered with hospitality group Archipelago International to expand accommodation options for travellers and strengthen both brands’ footprint across Southeast Asia. Under

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November 3, 2025
Marketing

Uber celebrates a decade of journeys in Hong Kong with real stories from riders and drivers

Hong Kong – Marking 11 years on Hong Kong’s roads, Uber has rolled out a campaign that pays tribute to the stories, milestones, and millions

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November 3, 2025
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