K-Wave has long been a global phenomenon, from chart-topping K-Pop hits to binge-worthy K-Dramas and fashion trends flooding social feeds. But in Indonesia, the influence
Hong Kong – Lee Kum Kee has relaunched its premium oyster sauce with a campaign aimed at reintroducing its relevance to younger home cooks while
Manila, Philippines – Lending company Skyro and creative agency GIGIL are turning heads again with a new billboard stunt, literally “wringing out” tarpaulins to nudge
U.S.A. – Apple Music has launched its latest ‘Shot on iPhone’ film, capturing fans’ reactions to Bad Bunny’s historic Super Bowl halftime performance — a
Seoul, South Korea – Korea’s job search platform Worxphere and Cheil have launched the JOBSTAY Project, a programme that allows young people to live and
U.S.A. – Following last year’s Omnicom–IPG merger, Omnicom Public Relations (OPR) is restructuring its portfolio, merging Golin and Ketchum and integrating Porter Novelli within FleishmanHillard.
Singapore – Shell has launched a refreshed Shell Select store concept, expanding its convenience retail offer with a curated range of everyday essentials, lifestyle products
Kuala Lumpur, Malaysia – Zurich Malaysia has unveiled a new short film that pays tribute to families navigating the festive season without their loved ones,
Sydney, Australia – Amplify, the global creative agency specialising in experience, entertainment, and culture, has strengthened its APAC creative leadership with a series of senior
China – Entertainment and streaming powerhouse iQIYI has debuted iQIYI LAND in Yangzhou, its first global offline theme park, where fans can experience popular dramas
