Wipro’s Chandrika Soap launches OOH campaign across ayurveda-strong markets

India – Chandrika, the herbal soap brand under Wipro Consumer Care & Lighting, has teamed up with Laqshya Media Group for a month-long outdoor campaign aimed at promoting its ‘Double Ayurveda for Double Benefits’ message in regions where Ayurveda has a strong cultural presence.

The campaign spans Mangalore, Mysore, South Goa and North Goa, featuring a mix of large billboards along main roads and bus queue shelters in busy market areas. Sites were selected for their high visibility and relevance, including Mysore’s Sayyaji Rao Road, Mangalore’s Kankanady Circle, and Goa’s Panjim riverfront, reaching both local residents and visitors.

The placement strategy combines high-impact locations that draw attention with frequent touchpoints to keep the brand visible. Whether it’s a tourist crossing the Mandovi Bridge, a commuter waiting outside Mysore Palace, or a shopper in Mangalore’s market, the campaign is positioned to be seen repeatedly.

“Outdoor advertising is all about owning the right locations and delivering high-impact storytelling. In this campaign, our focus was to blend bold, high-visibility formats with frequency-led sites to create a powerful and lasting brand impression. Working with Wipro Consumer Care & Lighting on Chandrika once again has been an honour, and we’re thrilled to contribute to its journey of relevance and growth,” said Shalini Sankar, senior vice president & national head – business development at Laqshya Media Ltd.

For this campaign, Chandrika retained its signature green-and-gold palette while introducing a refreshed, contemporary design. Golden coconut oil pouring from a cracked coconut against lush natural backdrops underscores the soap’s purity and skincare benefits, while brand ambassador Keerthy Suresh adds familiarity and recall.

“At Wipro, we continually reimagine our brand to connect meaningfully with consumers. The Chandrika Soap OOH campaign, in partnership with Laqshya Media Group, reflects this vision. Rooted in Chandrika’s heritage of natural purity and wellness, the campaign brings our brand to life with renewed relevance, reinforcing trust and engagement in a dynamic market,” commented Prasanna Rai, senior vice president at Wipro Consumer Care & Lighting.