Singapore – Carro has launched the second installment of its popular ‘No Drama’ ad series, continuing its campaign to spotlight the brand’s hassle-free and seamless car buying and selling experience.
The first ad, released in May and set in the Joseon Dynasty, has amassed over 27.4 million views.
The latest installment, produced by Carro’s in-house team, shifts the setting to a Hong Kong rooftop, where a seemingly suspicious deal unfolds. While the scene hints at a dramatic twist—possibly involving an undercover officer—the real story remains rooted in Carro’s message of a smooth, drama-free car transaction experience.
Katherine Teo, chief marketing officer at Carro, said, “The used car industry has long been associated with shady deals, ambiguous processes, and unreliable rides. With this ad, we want to reiterate that we’re Asia Pacific’s #1 online marketplace for a reason, and we are focused on delivering a reliable Carro Certified car that is as good as new to every customer.”
“In fact, Carro doesn’t just stop at delivering quality rides. From financing and insurance to aftersales, we’re at every step of the customer’s car ownership experience, making sure that they can drive with peace of mind no matter what,” she added.
First introduced in 2023, the ‘No Drama’ series featured three short films parodying classic drama tropes to contrast the stress-free process of purchasing a Carro Certified vehicle.
The new ad is currently airing in Singapore, Malaysia, Japan, and Hong Kong, China, accompanied by regional promotions.
