India – NESCAFÉ Sunrise, a coffee brand under Nestlé India, has partnered with Dentsu Creative Webchutney to launch a campaign that celebrates coffee farmers by honouring their dedication and tireless efforts in cultivating high-quality coffee.
Directed by George K. Antoney and produced by Kadhai Films, the campaign film pays tribute to the dedication of coffee farmers while highlighting their collaboration with Nestlé agronomists as part of the NESCAFÉ Plan.
Since its launch in India in 2012, this initiative has promoted sustainable agricultural practices, landscape management, and biodiversity enhancement, integrating traditional cultivation knowledge with modern scientific methods. Through this effort, Nestlé India collaborates with approximately 5,000 coffee farmers across Karnataka, Tamil Nadu, and Kerala.
Talking about the campaign, Sunayan Mitra, director of coffee and beverages business at Nestlé India, said, “Behind every delightful cup of Nescafé, there are coffee farmers whose hard work and dedication contribute to the exceptional taste of our coffee. On International Coffee Day, we paid tribute to these remarkable farmers by sharing their stories on our jars and through this beautiful campaign crafted with love by our teams at Nestlé and Dentsu Creative Webchutney.”
“The coffee farmers are the backbone for our NESCAFÉ Plan. They have helped us gain immense consumer love and trust for our brands by upholding the safety and quality of our products. This campaign is a homage to their perseverance and dedication, and I hope that it will be appreciated by our consumers,” Mitra added.
Vidya Sankar, senior vice president at Dentsu Creative Webchutney, also shared, “This campaign is centred on the hard work of coffee farmers and the collaborative work between Nestlé India and the coffee farmers. It also shines the spotlight on the contributions made by coffee farmers to our society and how they impact the consumer’s experience while they enjoy a delicious cup of Nescafé Sunrise. Set amidst verdant green coffee plantations in Coorg, the film is an ode to every coffee farmer, the backbone of the coffee industry.”
As part of the campaign, NESCAFÉ Sunrise also introduced five new packs featuring the images of five coffee farmers from Karnataka’s coffee-growing region, all of whom are involved in the NESCAFÉ Plan. Each pack includes a QR code that, when scanned, reveals the stories of these farmers and their journeys with Nestlé India.
