Fariz Yusof brings more than 20 years of diverse experience in retail, data and marketing strategy. Throughout his career, he has excelled in marketing, crafting and executing effective campaigns for globally-loved brands. Fariz is known for his strategic use of marketing technologies to boost brand presence and engage customers. His passion for integrating technology into marketing efforts has consistently produced measurable results and driven growth across various industries. Fariz remains a leader in promoting innovative marketing approaches, helping companies stay competitive in today’s ever-changing market.