Tag: TikTok
Creative agency Connecting Plots has collaborated with Australian TikTok comedian Maddy Macrae for its latest campaign.
We Are Social and Meltwater’s report has found that 24.4% of TikTok’s advertising audience share comes from SEA, significantly higher than other regions.
Indonesia – The Indonesian antitrust watchdog KPPU has conditionally approved TikTok’s acquisition of e-commerce giant Tokopedia, concluding its investigation into potential monopoly risks tied to the high-profile merger. The approval, as reported by Reuters, comes with a set of requirements that TikTok...
Indonesia – TikTok Shop, the e-commerce arm of ByteDance Ltd., is cutting several hundred jobs in Indonesia as part of a restructuring effort following its acquisition of Tokopedia’s operations from local tech group GoTo. According to a report from Bloomberg, which cited sources familiar with the matter,...
User-generated content and influencer marketing have sparked the sales increase on social media platforms, according to Euromonitor International’s report.
Australia – Vaseline has launched a TikTok short film campaign with creator agency Amplify, enlisting emerging filmmakers from Australia and South Korea to showcase its lip care range in fun, unexpected ways. The short film campaign follows characters in unexpected, extreme scenarios—like being trapped...
For Komodo, ‘The Journey’ concept redefines marketing in the travel sector, where social media has disrupted traditional strategies, leading modern travelers to seek increasingly unique and personalised experiences.
The Thailand Board of Investment (BOI) has approved investment privileges for projects totalling 170.5b baht (approximately US$5b), including significant digital infrastructure and cloud services initiatives from TikTok and Siam AI.
TikTok’s Messaging Ads are now available in Australia, Indonesia, Japan, Korea, Malaysia, New Zealand, Philippines, Thailand, Vietnam, and Singapore.
By integrating Getty Images' premium creative content directly into TikTok’s Symphony Creative Studio, users can effortlessly craft TikTok-first ads and organic content that feels native to the platform and increases performance.
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