Tag: Sustainability
The Tourism Authority of Thailand (TAT) has tapped creative agency BBDO Bangkok for its latest ‘Meaningful Relationship’ campaign that places Thailand as the ultimate destination for sustainable tourism.
For Kantor, she wanted to create an agency that helps businesses prioritise sustainability through compelling campaigns that drive bottom line results.
South Korean multinational electronics company LG has partnered with advertising agency TBWA\Chiat\Day New York for its new ‘Better Choices Make a Better World’ campaign that echoes the company’s commitment to sustainability.
Data from the report mainly suggests that 7 out of 10 Australians cite cost as being prohibitive to actioning real sustainable behaviour change, saying that things better for the society and the environment are more expensive.
Aside from the CSP development, Scope3 will also be using the GV led funding to grow its global team of advertising, tech, and sustainability experts and further expand its data and measurement capabilities.
Through this partnership, advertisers and agencies buying through Yahoo’s DSP will now have access to the PMPs that rank in the top 25%, helping them ensure their ad campaigns are in line with their larger sustainability efforts.
Moreover, the company announced the launch of its ‘smart-throttling’ tool - a response prediction model which uses machine learning to predict and recommend the most valuable requests for its demand-side-platform (DSP) partners.
Marketing and monetisation technologies provider InMobi has announced its strategic partnership with climate action programme Ad Net Zero to strengthen its commitment to developing more sustainable advertising practices.
The campaign’s unique call to action helped boost Acer Philippines’ sustainability message through a combination of innovative promotions, CSR partnerships, and event entertainment.
The agreement builds on twenty years of collaboration in the region between the two companies and will see them working together to help customers drive down their IT carbon footprint and emissions.
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