Tag: Sustainability
South Korean multinational electronics company LG has partnered with advertising agency TBWA\Chiat\Day New York for its new ‘Better Choices Make a Better World’ campaign that echoes the company’s commitment to sustainability.
Data from the report mainly suggests that 7 out of 10 Australians cite cost as being prohibitive to actioning real sustainable behaviour change, saying that things better for the society and the environment are more expensive.
Aside from the CSP development, Scope3 will also be using the GV led funding to grow its global team of advertising, tech, and sustainability experts and further expand its data and measurement capabilities.
Through this partnership, advertisers and agencies buying through Yahoo’s DSP will now have access to the PMPs that rank in the top 25%, helping them ensure their ad campaigns are in line with their larger sustainability efforts.
Moreover, the company announced the launch of its ‘smart-throttling’ tool - a response prediction model which uses machine learning to predict and recommend the most valuable requests for its demand-side-platform (DSP) partners.
Marketing and monetisation technologies provider InMobi has announced its strategic partnership with climate action programme Ad Net Zero to strengthen its commitment to developing more sustainable advertising practices.
The campaign’s unique call to action helped boost Acer Philippines’ sustainability message through a combination of innovative promotions, CSR partnerships, and event entertainment.
The agreement builds on twenty years of collaboration in the region between the two companies and will see them working together to help customers drive down their IT carbon footprint and emissions.
In line with the ‘Towards Zero Food Waste’ initiative of DBS in 2020, the virtual experience highlights the global food waste challenge and what Businesses for Impact supported by the DBS Foundation are doing to address the issue.
Being a part of Stellar Ace’s ‘Green Journey’ workflow, the new offering will be focusing on sustainability, considering the entire life cycle of each client’s advertising campaign, from the supplies and processes used, to end-of-life recycling.
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