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Tag: Sustainability

SBS launches sustainability challenge for brands; to highlight best environmental consumer practices
SBS launches sustainability challenge for brands; to highlight best environmental consumer practices
Posted on February 21, 2025
by Teddy Cambosa
Said challenge offers brands and agencies $500,000 in advertising inventory for the best TV creative normalising sustainable behaviour and highlighting better environmental consumer practices.
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DEPT recertifies as a B Corp, aligns with agency’s goal of growing with purpose
DEPT recertifies as a B Corp, aligns with agency’s goal of growing with purpose
Posted on February 14, 2025
by Teddy Cambosa
In the last three years, DEPT has expanded into the Americas and APAC acquired more than 10 companies and launched some of the most pioneering work in digital. But it has also ensured that every move aligns with its B Corp certification. 
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britannia talented nature shape india
Britannia’s new campaign reshapes outdoor advertising to embrace the environment
Posted on January 10, 2025
by Aliza Carmona
Britannia has teamed up with creative agency Talented for a unique campaign where nature takes centre stage, shaping the brand’s outdoor advertising in a new way.
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What’s NEXT in Marketing: Brand Generosity—The New Catalyst for Sustainability
What’s NEXT in Marketing: Brand generosity—the new catalyst for sustainability
Posted on January 10, 2025
by MARKETECH APAC
Sustainability isn’t just about reducing carbon footprints or meeting ESG targets. It’s about fostering enduring social and economic progress while building resilience and relevance in a rapidly changing world
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Novotel rolls out initiative to encourage guests convert points to fund ocean conservation
Novotel rolls out initiative to encourage guests convert points to fund ocean conservation
Posted on December 26, 2024
by Teddy Cambosa
The new initiative enables ALL loyalty members to turn their Reward Points into fundraising to support WWF’s research protecting the Mediterranean’s precious ecosystems.
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scope3-AI-adoption
Scope3 closes $25m funding round to develop sustainable AI solutions
Posted on October 11, 2024
by Aliza Carmona
Scope3, a sustainability platform focused on decarbonising media and advertising, has secured $25m in new funding, led by Google Ventures (GV), to extend its efforts into the rapidly growing AI sector.
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tourism fiji havas
Tourism Fiji promotes responsible litter disposal in new initiative with Havas Host
Posted on September 26, 2024
by Aliza Carmona
Tourism Fiji has teamed up with Havas Host to introduce a new cleanup initiative aimed at encouraging Fijians and visitors to reduce litter across the islands by responsibly disposing of waste, even in the absence of public bins.
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aia-coldplay
AIA Hong Kong brings Coldplay's ‘Music Of The Spheres’ World Tour to Kai Tak Sports Park
Posted on September 20, 2024
by Aliza Carmona
AIA has announced its partnership with British rock band Coldplay for the highly anticipated ‘Music Of The Spheres’ World Tour, which will make its Hong Kong debut at Kai Tak Sports Park in April 2025.
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Social commerce, conscious consumerism amongst top influencers of online shopping in APAC
Social commerce, conscious consumerism amongst top influencers of online shopping in APAC
Posted on September 9, 2024
by Aliza Carmona
Consumers also prefer to know if their deliveries are climate-friendly with 73% of social media shoppers saying they want to know the carbon dioxide emissions of their delivery. 
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Prudence Foundation, WBD APAC launch content series to decode complex issues on climate, health
Prudence Foundation, WBD APAC launch content series to decode complex issues on climate, health
Posted on July 24, 2024
by MARKETECH APAC
Through fact-based storytelling, ‘Decode with Prudence’ aims to provide informative, engaging content on current issues that inspire actions for a better and more resilient future. ‘Decode with Prudence’ will kick-off the series by targetting two key topics around the climate crisis – heat and air p...
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