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Tag: Singapore

Elastic hands integrated comms remit to WE Communications
Elastic hands integrated comms remit to WE Communications 
Posted on January 31, 2024
by Teddy Cambosa
Moreover, WE will draw on its full range of capabilities, including corporate reputation and brand purpose, media and influencer engagement, content development, digital marketing, and creative. 
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Cloud platform Genesys announces its acquisition of Radarr Technologies 
Posted on January 30, 2024
by MARKETECH APAC
Through the acquisition, Genesys will integrate Radar Technologies' public social media capabilities with the Genesys Cloud platform to enhance customer experience (CX). This partnership enables the development of proactive, prescriptive engagement tactics aimed at increasing loyalty in the AI econo...
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Generosity and inclusivity: FairPrice’s CNY campaign embraces the values of Year of the Dragon
Posted on January 30, 2024
by MARKETECH APAC
FairPrice has launched a new campaign in time for the Chinese New Year celebration, which brings to life the story of the ‘Dragon in the Great Race’ to portray FairPrice’s role in Singapore’s Chinese New Year celebrations.
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SGInnovate appoints MINISTRY as media performance agency
SGInnovate appoints MINISTRY as media performance agency
Posted on January 30, 2024
by Teddy Cambosa
Through the mandate, MINISTRY will develop and execute a comprehensive media strategy aligned with SGInnovate's mission of nurturing Deep Tech startups and talent. 
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DBS PayLah!, Visa top brand equity ranking of payment providers in SG
DBS PayLah!, Visa top brand equity ranking of payment providers in SG
Posted on January 26, 2024
by Teddy Cambosa
According to the survey, DBS Paylah! achieved the highest index score (27.5) in contrast to other payment provider players. For context, the index score is an overall measure of brand health, calculated as the average of its impression, quality, value, corporate reputation, customer satisfaction and...
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SQREEM Technologies appointed by rugby union club Saracens as AI marketing partner
Posted on January 26, 2024
by MARKETECH APAC
Through the partnership, SQREEM will deliver consumer intelligence solutions for the rugby union club, allowing for a more in-depth understanding of the club's supporters' preferences, behaviours, and needs.
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Quantcast announces three new senior appointments for Singapore office
Posted on January 23, 2024
by Teddy Cambosa
Quantcast, the worldwide advertising technology business, has announced three new senior positions for its Singapore office. In response to consistent expansion across its APAC businesses. The three appointments will take effect immediately.
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Jollibee Group launches inaugural Common Man Coffee Roasters branch in the Philippines 
Posted on January 22, 2024
by Teddy Cambosa
With a mission to promote specialty coffee and all-day brunch, Common Man Coffee Roasters has expanded from Singapore to Malaysia and, more recently, the Philippines. Additionally, the business sells and roasts coffee beans. Besides that, it oversees the Coffee Barista Academy in Singapore and Malaysia,...
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Unilever announces layoffs, role reorganisations across Singapore team
Unilever announces layoffs, role reorganisations across Singapore team
Posted on January 19, 2024
by Teddy Cambosa
A spokesperson for Unilever has confirmed the news to MARKETECH APAC, stating that they are doing everything they can to support their colleagues during these times.
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Singapore drafts governance framework for generative AI
Singapore drafts governance framework for generative AI
Posted on January 19, 2024
by Teddy Cambosa
For both entities, this proposed framework aims to facilitate international conversations among policymakers, industry, and the research community, to enable trusted development globally.
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