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Tag: Singapore

APRW announces appointment as official PR agency for Singapore Maritime Week 2024
APRW announces appointment as official PR agency for Singapore Maritime Week 2024
Posted on February 16, 2024
by Teddy Cambosa
Through this appointment APRW will be playing a pivotal role in managing media relations, elevating the profile and prestige of the event, and contributing to the global discourse on maritime excellence.
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EnterpriseSG, IMDA launch GenAI sandbox dedicated for SMEs
EnterpriseSG, IMDA launch GenAI sandbox dedicated for SMEs
Posted on February 13, 2024
by Teddy Cambosa
According to the two entities, the ‘GenAI Sandbox’ is expected to benefit some 300 SMEs from sectors including retail, F&B, education, and hospitality, which will be able to tap on a range of GenAI solutions to elevate marketing and sales, and customer engagement efforts.
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E-commerce complaints in SG see 47% spike in 2023: report
E-commerce complaints in SG see 47% spike in 2023: report
Posted on February 12, 2024
by Teddy Cambosa
There was a general decrease in complaints across various industries, except for the motorcar industry which saw an increase of eight per cent, primarily due to an increase in complaints involving rental or shared cars. 
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Nearly half of Singaporeans are likely to buy soft drinks during CNY: report
Nearly half of Singaporeans are likely to buy soft drinks during CNY: report
Posted on February 12, 2024
by Teddy Cambosa
While both men and women were equally likely to buy soft drinks, there were some differences among the age groups. Young adults aged between 18-24 were more likely than others to say this (53%), whilst adults aged 55 and above were more likely to not purchase soft drinks during this time.
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MARKETECH-PHOTOS-_1_
Popeyes Singapore initiates ‘lucky’ solution to excess mandarin orange dilemma this Chinese New Year
Posted on February 8, 2024
by Aliza Carmona
Popeyes Singapore has launched its latest Chinese New Year (CNY) activation campaign that lets people exchange their excess mandarin for some lucky discounts on their limited edition chilli crab chicken menu.
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Nestlé Professional launches customer engagement centre in Singapore
Nestlé Professional launches customer engagement centre in Singapore
Posted on February 8, 2024
by Teddy Cambosa
Helmed by Nestlé Professional's in-house chef and barista, and alongside association partners, they aim to address key industry challenges while serving the evolving needs of their clientele. 
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Ministry of Communications and Information showcases a warm glimpse of family and community in latest CNY film
Ministry of Communications and Information showcases a warm glimpse of family and community in latest CNY film
Posted on February 5, 2024
by Teddy Cambosa
Made in collaboration with local director Royston Tan, the film titled ‘Extended Love’ by MullenLowe Singapore and MCI displays how Singaporeans value both their family and their community. 
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KrisFlyer celebrates 25 years with release of youthful coming-of-age film
KrisFlyer celebrates 25 years with release of youthful coming-of-age film
Posted on February 5, 2024
by Teddy Cambosa
Made with TBWA\Singapore and Cutscene, this heartwarming 1 minute film follows the journey of a young girl, who fearlessly steps through life's different doors as she navigates diverse experiences, while capturing a snapshot of rewards offered by KrisFlyer.
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STB, Marina Bay Sands, UOB partner to enliven Marina Bay precinct
STB, Marina Bay Sands, UOB partner to enliven Marina Bay precinct
Posted on February 2, 2024
by Teddy Cambosa
Alongside these engaging programming, this partnership will include a marketing campaign “Masterpieces. Made in Singapore,” leveraging STB’s global campaign that highlights how the ordinary is made extraordinary through a rich tapestry of unique and unexpected experiences made possible only in Singa...
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Coca-cola welcomes the Chinese New Year with latest campaign featuring a fiery yet timely redesign
Coca-Cola welcomes the Chinese New Year with latest campaign featuring a fiery yet timely redesign
Posted on February 1, 2024
by Teddy Cambosa
Designed to resonate with a wider audience, Coca-cola’s campaign features a redesign of Coca-cola’s cans with a dragon, this year's zodiac symbol which perfectly embodies the spirit of the Chinese New Year.
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