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Tag: Singapore

SG Digital Impatience Report
Singapore leads APJ in ‘Digital Impatience’ as consumers demand faster, human-led support: report
Posted on November 5, 2025
by Sharona Nicole Semilla
Singapore –  In a world where every second counts, Singaporeans are proving that even patience has gone digital.  According to Twilio’s latest study, “Decoding Digital Patience: Are Asia Pacific’s Digital Users Losing Their Cool?,” consumers in Singapore are the most digitally impatient in...
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SG Affiliates in Marketing Report
Affiliate marketing emerges as a major growth engine for Singapore brands: report
Posted on November 5, 2025
by Sharona Nicole Semilla
Singapore – As advertising costs continue to climb, brands in Singapore are turning to affiliate marketing as their next big growth driver.  According to The Global State of Affiliate Marketing 2025 report by impact.com, three in four brands have increased investment in affiliate programmes over...
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Mofusand x CapitaLand pop up
CapitaLand spreads festive cheer as Mofusand cats whisk Singapore into wonderland
Posted on November 5, 2025
by Sharona Nicole Semilla
Singapore – The holidays are about to get a lot fluffier as CapitaLand welcomes Southeast Asia’s first-ever Mofusand Holidays, transforming 17 malls into a ‘kawaii’ Christmas wonderland starring Japan’s beloved chubby cats. The festive takeover began with a surprise appearance at CQ @ Clarke Quay, where...
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Singapore's LTA x Hello Kitty campaign
LTA Singapore, Hello Kitty brings ‘Move Lite Adventure’ delight to commuters
Posted on November 5, 2025
by Sharona Nicole Semilla
Singapore – Hello Kitty is bringing a dash of charm and cheer to the city’s daily commute with Move Lite Adventure, a month-long interactive campaign by the Land Transport Authority (LTA) and 42Technology Pte Ltd that turns travel into playtime. Running from November 1 to 21 2025, the campaign invites...
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Lazada allocates US$25m ahead of 11
Lazada allocates US$25m to support brand and creator growth ahead of 11.11 event
Posted on November 4, 2025
by Lyene Marie Darang
Singapore — Lazada has announced an investment of over S$32.5 million, or US$25m, to support this year’s 11.11 Global Brands Festival, as part of its brand-led growth strategy and wider efforts to back merchants and creators across Southeast Asia amid shifting online spending habits. Running from November...
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ROAD TO HYROX
AIA Singapore champions real transformation with “Road to HYROX” video series 
Posted on November 3, 2025
by Sharona Nicole Semilla
Singapore – AIA Singapore is turning the spotlight on everyday athletes with the launch of “Road to HYROX,” an uplifting new video series that captures the sweat, spirit, and stories behind one of the world’s fastest-growing fitness movements. The multi-episode series brings to life AIA Singapore’s purpose...
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META SG ANTI-SCAM
Meta lays out digital defences against online scams for Singaporeans
Posted on November 3, 2025
by Sharona Nicole Semilla
Singapore – Meta is doubling down on its fight against online scams in Singapore, launching new safeguards across its platforms and ramping up digital literacy initiatives to help users stay one step ahead of fraudsters. Among the most significant updates, WhatsApp now issues alerts when users attempt...
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SPH Media merges The New Paper with Stomp to create refreshed community news platform
SPH Media merges The New Paper with Stomp to create refreshed community news platform
Posted on October 31, 2025
by Teddy Cambosa
SPH Media said the revamped platform will continue to serve existing readers while appealing to a new generation. It described the new Stomp as “stronger, yet familiar.”
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BUTTONSCARVES
Buttonscarves lands in SG with Jewel Changi Airport debut
Posted on October 31, 2025
by Sharona Nicole Semilla
Singapore – Buttonscarves has taken flight with the opening of its first physical store at Jewel Changi Airport, marking a defining moment in the brand’s Southeast Asian expansion. Nestled at Basement 1of Singapore’s world-renowned lifestyle and retail icon, the new store merges modern modest fashion...
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Newsfluencers
Here are the five newsfluencer types that are reshaping how Southeast Asia gets its news
Posted on October 31, 2025
by Lyene Marie Darang
Singapore — A new study has identified five dominant archetypes of social-first independent news producers, known as ‘newsfluencers’, who are now reshaping how audiences across Southeast Asia consume and engage with information. The research, released by Vero in conjunction with Global Media and Information...
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