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Tag: Singapore

TRAVELOKA X STB
STB, Traveloka roll out regional marketing campaign to position Singapore as preferred short-haul destination
Posted on December 8, 2025
by Sharona Nicole Semilla
Singapore — Traveloka and the Singapore Tourism Board (STB) have launched a new regional marketing campaign, ‘A World of Experiences Await’, aimed at positioning Singapore as a preferred short-haul destination for young travellers across Southeast Asia.  The initiative targets Indonesia, Malaysia,...
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JOLLIBEE SINGAPORE
Bee-hind the ‘Joy’ in Chickenjoy: Jollibee’s ‘joyful leap’ to Singapore’s customer service summit
Posted on December 4, 2025
by Sharona Nicole Semilla
Jollibee’s growing presence in Singapore hit a joyous milestone this year as the brand clinched the #1 ranking in the Fastest Restaurant Chains category of Singapore’s Best Customer Service 2025/2026, awarded by The Straits Times and Statista.  In a city where competition is fierce and convenience...
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PepsiCo partners w Mercedes-IMG Petronas for F1 2026
PepsiCo forms global partnership with Mercedes-AMG PETRONAS F1 team for 2026
Posted on December 3, 2025
by Lyene Marie Darang
Singapore – PepsiCo has announced a new global partnership with the Mercedes-AMG PETRONAS Formula 1 Team, set to begin in 2026. The multi-year agreement brings together three of PepsiCo’s brands – Gatorade, Sting, and Doritos – in what the company describes as its first collaboration involving multiple...
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OGILVY SHIRLEY TAY
Ogilvy Group Singapore names Shirley Tay as new CEO to lead consolidated agency operations
Posted on December 2, 2025
by Sharona Nicole Semilla
Singapore — Ogilvy Group Singapore has appointed Shirley Tay as its new chief executive officer, effective January 1, 2026. In her new role, Tay will oversee unified business operations across Ogilvy Singapore and Grey Singapore.  While both agency brands will continue to operate independently,...
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Standard Chartered strengthens regional wealth push, elevates CIO in new campaign phase
Standard Chartered strengthens regional wealth push, elevates CIO in new campaign phase
Posted on December 2, 2025
by Sharona Nicole Semilla
Singapore — Standard Chartered has launched the second phase of its “Now’s Your Time for Wealth” campaign, placing its Chief Investment Office (CIO) at the centre of a revamped regional wealth strategy targeting affluent, cross-border investors. The expanded campaign highlights the CIO as a key source...
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SESAME STREET UOL
Sesame Street brings festive cheer to UOL malls this Christmas 
Posted on December 2, 2025
by Sharona Nicole Semilla
Singapore — Sesame Street has arrived at UOL Malls for the festive season, bringing a “Season of Sparkles” to United Square and Velocity@Novena Square until December 28, 2025.  Shoppers can expect Christmas musicals, sing-alongs, whimsical “snowfall” moments, and appearances by well-loved characters...
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Sivaram Parameswaran joins Aureus Interactive as VP of marketing, bares plans on improving its brand storytelling
Sivaram Parameswaran joins Aureus Interactive as VP of marketing, bares plans on improving its brand storytelling
Posted on December 1, 2025
by Teddy Cambosa
Speaking about his plans to address some of the school’s marketing painpoints, Sivaram said that the key objective for him would be to communicate Aureus’ newest product innovations.
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THE KALLANG SG
Singapore Sports Hub renamed The Kallang in major precinct-wide rebrand
Posted on December 1, 2025
by Sharona Nicole Semilla
Singapore — Kallang Alive Sport Management has rebranded as The Kallang Group, with the Singapore Sports Hub adopting the new name The Kallang, signalling a renewed push to broaden sport, entertainment, lifestyle, and community offerings across the precinct. Chairman Keith Magnus and chief executive...
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Singapore issues directives to Apple and Google to curb government-agency spoofing on messaging apps
Singapore issues directives to Apple and Google to curb government-agency spoofing on messaging apps
Posted on November 28, 2025
by Teddy Cambosa
The directives, issued under the Online Criminal Harms Act (OCHA), are aimed at preventing scammers from impersonating Singapore government agencies on the two messaging platforms.
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HAVAS SG APPOINTMENT
Havas Singapore bolsters leadership lineup with two senior appointments
Posted on November 26, 2025
by Sharona Nicole Semilla
Singapore — Havas Media Network Singapore has strengthened its leadership lineup with two senior appointments, naming Jean Lee as managing director of Havas Media Singapore and Zoheb Gafoor as general manager–Digital, Southeast Asia.  Both report to Pankaj Nayak, CEO of Havas Media Network Singapore...
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