Tag: retail media
Whether it is about helping brands increase visibility, boost sales or simply build brand, Grab and Jaya Grocer are elevating their commitment through this online-to-offline (O2O) integration to deliver unparalleled value to FMCG players retailing under the supermarket chain.
More than 70 new partners and channels for programmatic display, programmatic digital out-of-home, connected TV (CTV), audio channels, and more can be added to MarketMedia's client and brand campaigns. This allows for improved targeting of audiences with the intention of making a purchase on the open...
The technology works by applying insights captured from on-site, off-site, and in-store data from The Warehouse Group’s online stores, apps, and millions of weekly visits to The Warehouse, Noel Leeming, TheMarket, Warehouse Stationery and Torpedo7.
Powered by Criteo’s predictive AI, Criteo’s Commerce Media Platform solutions enable retailers and brands to seamlessly reach shoppers throughout their entire journey, executing efficiently and at scale on both unique retail media inventory.
The solution also empowers brands with a holistic view of their performance, automated cross-retailer activation and optimization, maximizing sales and profitability.
Through the partnership, advertisers can utilise the Zitcha platform by using the loyalty data acquired from Village Cinemas' Vrewards program.
The retail and search media management product from XPO: The Mars Agency offers capabilities to the Australian market by fusing their expertise in shopper marketing with 20 years of experience in global retail media and data-driven measurement.
Previously, Initiative was the media agency of record for Goodman Fielder, where it focused on the company’s above the line (ATL) media, including strategy, planning, buying, implementing and reporting.
In the conversation, Carousell Media Group's JJ Eastwood provided his insights on how retail media has evolved, what’s next in advertising, and the group’s role in it.
On Day 2 of the Conference What’s NEXT 2023: Marketing in Asia Pacific, Carousell Media Group's JJ Eastwood enlightens us on why retail media is considered as 'third big wave' of digital advertising.
