Tag: rebranding
Formerly known as the Golden Circle, the rewards programme of leading hospitality group Shangri-La Group has recently been launched as the rebranded Shangri-La Circle.
Geekbuying's brand upgrade will be launched in June, with a new logo and VI system, branding position, and core values.
Vitasoy, the iconic soymilk beverage founded in Hong Kong, is evolving to keep up with modern consumers with a rebrand assisted by dentsu international Hong Kong.
Lion Group of Airlines' Malindo Air has announced its transition to its rebrand as Batik Air.
Flipidea has announced its rebranding endeavour as roiquant, in a bid to better position its brand in helping founders build strong competitive business.
Baskin Robbins has announced a refresh of their iconic brand’s logo, packaging, employee uniforms as well as a new tagline encouraging customers to “Seize the Yay”.
This rebranding strategy reflects both the evolution of the travel technology platform as well as its vision for the future.
The new name emphasizes the bank's online presence. After rebranding to a new name and logo, the company's visual identity has been overhauled, with a fresh color palette and new iconography.
This acquisition is part of dentsu’s continued realignment of its customer experience management (CXM) capabilities under Merkle.
Aside from the new funding announcement by Lummo, the startup’s flagship product TOKKO has also rebranded to LummoSHOP.
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