Tag: rebranding
The introduction of the new logomark is a key milestone in the company’s mission post-merger to find innovative ways to advancing Malaysians to achieve everything they aspire to and are inspired by.
The refreshed brand direction aims to bring its 180 years of heritage to the forefront of the business with added vitality to propel the company towards achieving sustainable growth in decades to come.
Following this, airasia Superapp will also undergo a brand refresh and change its name to ‘airasia move’ in the near future as part of the ongoing transformation.
Leading aluminum and glassworks firm Oculus Collective has appointed brand consultancy 8traordinary as agency of record to revitalise the company’s branding and strategy and enhance its market presence and customer engagement efforts.
The rebrand is driven by the brand’s ethos of 'All Things Considered', which epitomises the company’s emphasis on the human touch, going beyond looking at finance as an industry focused on numbers.
Aligned with its new identity, Lionsgate Play will continue strengthening its connection with the viewers, focusing on employing an advanced user interface, enhancing consumer experiences, faster app loading times, and an overall increase in stability, promising a polished look and feel when streaming...
The Argor rebrand was made possible by WPP’s Design Bridge and Partners, and is underpinned by the brand message ‘genuine performance, representing the firm’s mission to be truly authentic in its commitment to founders and investors.
Adopting the new name, Nexxen, the unified branding direction will encompass all of the company’s key business units.
Minute Maid’s first global marketing campaign will feature the new look alongside messaging that invites consumers to ‘slow down and refresh’.
Yummy United’s Kids BODs launch is in partnership with Food Union to rebrand its existing frozen cheese curd snack line, Lakto.
