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IAS announces integration of its measurement capabilities on YouTube shorts
Posted on December 13, 2023
by Teddy Cambosa
Through this, the business will introduce its industry brand safety and suitability measurement tool to advertisers for YouTube Shorts inventory, integrating it into the full Total Media Quality for YouTube product suite.
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ADA, Databricks forge strategic alliance for enhanced e-commerce, marketing analytics
Posted on November 30, 2023
by Azunta Gaviola
Singapore – Independent data and digital transformation company ADA, has recently forged a partnership with data and AI company Databricks, aiming to provide best-in-class technology solutions to boost the company’s corporate value.  In this collaborative endeavour, ADA intends to combine its data...
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BackLite Media partners with Location Media Xchange to expand advertiser access in UAE
Posted on November 29, 2023
by Aliza Carmona
Location Media Xchange (LMX), the enterprise software provider for out-of-home (OOH) media owners, has announced its partnership with UAE-based digital-out-of-home (DOOH) advertising company BackLite Media to offer advertisers access to a more expanded inventory.
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BPI taps Personetics to utilise AI-powered services to promote smarter financial choices
Posted on November 10, 2023
by Azunta Gaviola
Singapore – In pursuit of bringing a hyper-personalised digital experience in the market, the Bank of Philippine Islands (BPI) has announced its recent affiliation with Personetics, a global leader in financial data-driven personalisation and customer engagement. With this joint effort, the two are set...
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Amperity reports higher paid media adoption amongst businesses
Amperity reports higher paid media adoption amongst businesses
Posted on October 31, 2023
by Teddy Cambosa
The rapid adoption of this new application of Amperity demonstrates the important role first-party data will play in informing paid media strategies.
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Majority of SMEs find virtual banks services more convenient and efficient: report
Posted on October 31, 2023
by Aliza Carmona
Over 90% of SMEs consider virtual banks with advanced technology services as convenient and efficient, a survey from the Hong Kong Association of Banks (HKAB) revealed.
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APAC tops global app usage for Q3 2023 with over 5 hours spent daily: report
APAC tops global app usage for Q3 2023 with over 5 hours spent daily: report
Posted on October 18, 2023
by Teddy Cambosa
Data from the report indicates that globally, Indonesia surpassed the five-hours-per-day threshold the most in Q3 2023 with more than 6 hours per day, followed by Thailand with 5.7 hours and India making top 5 with 5.2 hours.
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Home services brand Helpling launches super app in Singapore, offers complete home service hub
Home services brand Helpling launches super app in Singapore, offers complete home service hub
Posted on October 6, 2023
by Teddy Cambosa
Through the super app, Helpling broadens their line-up of services to include elderly care and childminding services, in tandem with new home maintenance services like home organising, handyman and plumbing services.
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iPrice Group launches iPrice.au to expand e-commerce capabilities to Australia
iPrice Group launches iPrice.au to expand e-commerce capabilities to Australia
Posted on August 30, 2023
by Teddy Cambosa
With the launch of iPrice.au, iPrice stands apart in the Australian market with its unique ability to compare and curate offers at the same scale it employs in Southeast Asia, a region where it continues to help over 130 million shoppers each year to save money online.
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InMobi acquires consent management platform Quantcast Choice to bolster privacy management for publishers
InMobi acquires consent management platform Quantcast Choice to bolster privacy management for publishers
Posted on August 16, 2023
by Teddy Cambosa
This strategic acquisition reinforces InMobi's commitment to bolstering its privacy management platform for mobile app and web publishers, encouraging them to navigate the dynamic and intricate privacy landscape.
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