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Tag: Partnership

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MyCEB, ACMAR Marketing Xiamen team up to improve Malaysia’s business sector 
Posted on March 5, 2024
by MARKETECH APAC
n order to attract the Chinese market, exchange market insights, facilitate information sharing, co-create business leads, and build collaboration prospects within the private sector, cooperative marketing campaigns are facilitated by the Memorandum of Cooperation (MoC). MyCEB will have a strong connection...
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IPG, Adobe team up to offer improved content creation for companies and marketers 
Posted on March 1, 2024
by MARKETECH APAC
As the pioneer in this effort, IPG has incorporated Adobe GenStudio, a tool that enables rapid content ideation, creation, production, and activation through generative AI, into its marketing technology platform. The engine created by IPG automates the entire customer experience, assisting marketers...
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MARKETECH-PHOTOS
Hilton partners with Kallang Alive Sport Management to deliver exclusive entertainment experiences in SEA
Posted on February 28, 2024
by Aliza Carmona
Global hospitality company Hilton has announced it has signed a multi-year partnership with Kallang Alive Sport Management to offer guests and travellers access to world-class entertainment and hospitality experiences in Southeast Asia.
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Tencent Cloud partners with TribunNews to provide enhanced cloud solutions 
Posted on February 27, 2024
by MARKETECH APAC
With the help of Tencent Cloud's cloud technology, the TribunX Super App aims to become the go-to place for digital news consumption. The TribunX Super App offers a seamless and comprehensive experience to its users. This is accomplished by combining the renowned news reporting of TribunNews with the...
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FWD Group extends partnership with Microsoft to further improve AI-driven insurance experiences
Posted on February 27, 2024
by MARKETECH APAC
By utilising Microsoft's Azure OpenAI Service and other enterprise-grade developments, FWD Group aims to enhance its generative AI ambitions. The business expects to gain from Microsoft Azure's AI models as well as its private networking, security, and monitoring features. 
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Stagwell adds Philippine gaming & brand experience agency Octopus&Whale to global affiliate network
Stagwell adds Philippine gaming & brand experience agency Octopus&Whale to global affiliate network
Posted on February 22, 2024
by Teddy Cambosa
The partnership comes as Stagwell accelerates its commitment to growth across Asia, anchored by its regional offices in Singapore and Malaysia, and over 25 affiliate partners in Asia to date.
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W Communications nabs PR remit of VP Bank Asia
W Communications nabs PR remit of VP Bank Asia
Posted on February 21, 2024
by Teddy Cambosa
Following a competitive pitch, VP Bank will now consolidate its PR and social media scope across Singapore and Hong Kong with W Communications, ensuring a refined approach to building and reinforcing the brand's story and positioning.
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Eyeota & Vistar team up to improve DOOH advertising with seamless audience targeting integration
Posted on February 20, 2024
by MARKETECH APAC
Advertisers may now improve campaign targeting across Vistar's extensive network of outdoor digital inventory by integrating Eyeota audience segmentation into the Vistar DSP. This includes bus stops, airports, street furniture, billboards, and a host of other venues that allow advertisers to connect...
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Vonage, Amazon Web Services announces partnership to provide innovative solutions for developers 
Posted on February 16, 2024
by MARKETECH APAC
In this partnership, Ericsson's 5G network capabilities and AWS services will combine with Vonage's platform, which offers communications APIs and network APIs that interact with CSP networks. Customers will be able to use the network for innovation and improve their overall customer experience thanks...
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MARKETECH-PHOTOS
STB strengthens ties with Traveloka in new MOC to enhance Southeast Asia travel experiences
Posted on February 13, 2024
by Aliza Carmona
The Singapore Tourism Board (STB) and travel platform Traveloka have signed a new one-year Memorandum of Cooperation (MOC), renewing their longstanding partnership to elevate visitor experiences across Southeast Asia.
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