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Tag: Partnership

IAS announces first-to-market integration with Roblox
IAS announces first-to-market integration with Roblox
Posted on May 3, 2024
by Teddy Cambosa
Available for advertising campaigns on Roblox later this year, IAS’s Viewability and Invalid Traffic (IVT) Measurement products will provide advertisers increased transparency into the quality of their ads within complex 3D environments.
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MAG & Tourism Malaysia
Malaysia Aviation Group, Tourism Malaysia ink three-year partnership to promote tourism initiatives
Posted on April 30, 2024
by MARKETECH APAC
The memorandum of understanding will open the door for the creation and implementation of a three-year partnership program in key foreign markets. This is more than a leisure passenger initiative; it also includes transit passengers and meetings, incentives, conferences, and exhibits (MICE). Furthermore,...
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DTI, Jollibee
Jollibee teams up with DTI to promote growth of Filipino MSMEs 
Posted on April 22, 2024
by MARKETECH APAC
ts objective is to provide MSMEs with the necessary expertise and abilities to improve their business operations. The Jollibee Plaza Building in Ortigas, Pasig City, is where the MSMEs-focused learning sessions are set to start on April 25. 
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Tilt
Tilt appoints Karn Singh as new group creative director, announces new technology partnerships
Posted on April 19, 2024
by MARKETECH APAC
Tilt Agency, a digital marketing and creative media agency, announced significant appointments in its creative solutions for clients across all industries. It kicked off with the appointment of Karn Singh as the new group creative director of Tilt. 
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Zefr & IPG
Zefr, IPG Mediabrands team up to develop brand safety initiatives to detect disinformation online
Posted on April 19, 2024
by MARKETECH APAC
The partnership will provide campaign solutions that enable brands to avoid spreading false information on social media, using the technology-driven performance unit, KINESSO, and the research data from IPG Mediabrands’ media intelligence and investment section, MAGNA. Political, environmental, medical,...
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Affilired teams up with impact.com to deliver enhanced affiliate marketing solutions
Affilired teams up with impact.com to deliver enhanced affiliate marketing solutions
Posted on April 18, 2024
by Teddy Cambosa
This collaboration leverages Affilired’s deep travel industry expertise and impact.com’s best-in-class partnership management platform to unlock new markets, optimise campaign performance, and drive measurable growth for industry leaders.
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Wootag partners with Lemma to unlock personalised campaign potential across CTV, DOOH platforms
Posted on April 18, 2024
by Aliza Carmona
Interactive visual marketing platform Wootag has teamed up with Lemma, an omnichannel SSP for emerging formats, to offer brands the unique opportunity to leverage the growing audience engagement within digital-out-of-home (DOOH) and connected TV (CTV) media and elevate their visual interactive marketing...
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Hoppr & Magnite
Hoppr taps Magnite as first programmatic partner in SG, to offer access to ultra-premium TV inventory for advertisers
Posted on April 12, 2024
by MARKETECH APAC
The TV menu guide is a brand-new area on the TV unit where advertising is now available because of Hoppr's technology. To guarantee marketers that their advertising is seen, it only activates advertisements when customers hold a remote. Furthermore, Hoppr gives marketers access to unmatched data, performance...
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Sony Pictures Networks India to air all Formula E races as part of new three-year media deal
Posted on April 11, 2024
by Aliza Carmona
Sony Pictures Networks India (SPNI) has forged a three-year media partnership with Formula E to broadcast all Formula E races live on Sony Sports Network and Sony LIV across the Indian subcontinent.
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Plan B Media and Vistar
Plan B Media, Vistar Media team up to offer programmatic solutions for DOOH advertising in Thailand and Singapore 
Posted on April 5, 2024
by MARKETECH APAC
lan B Media's premium DOOH inventory will be instantly accessible to Vistar Media users through this relationship, which the companies hope will open up new prospects. Global advertisers will be able to interact with their target audiences more than ever before and achieve quantifiable outcomes because...
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