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Tag: Partnership

Lion and Lion U mobile
U Mobile appoints Lion & Lion to manage social media, marketing services mandate
Posted on April 5, 2024
by MARKETECH APAC
Lion & Lion has been appointed by Malaysian mobile and digital services provider U Mobile to manage the telco's social media presence for its brand and marketing services portfolios. The agreement, which began in October 2023, will see Lion & Lion apply its complete social media strategy and content...
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MARKETECH-PHOTOS
PHD Malaysia deepens partnership with FMCG brand Vinda, adds Singapore to portfolio
Posted on April 4, 2024
by Aliza Carmona
PHD Malaysia announced it will also handle the Singapore market for Vinda Malaysia business as part of its expanded remit starting Q1 2024.
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Taylor’s University teams up with Omnicom Media Group Malaysia to cultivate future advertising talents
Taylor’s University teams up with Omnicom Media Group Malaysia to cultivate future advertising talents
Posted on April 4, 2024
by Teddy Cambosa
This strategic partnership between Taylor’s University and OMG Malaysia underscores a shared vision to bridge the gap between academia and industry, ensuring that graduates are equipped with the skills and knowledge necessary to thrive in an ever-evolving media landscape.
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Snap Inc
IAS partners with Snap to provide AI-powered total media quality brand safety and suitability measurement tool for advertisers
Posted on March 27, 2024
by MARKETECH APAC
Compliant with the Global Alliance for Responsible Media (GARM) guidelines, the newest product offers marketers the benefit of independent verification together with reliable and open industry data. Frame-by-frame analysis of images, audio, and text is used in IAS's Total Media Quality solution to provide...
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Adobe and Accenture
Accenture, Adobe team up to offer industry-specific solutions generative AI solutions 
Posted on March 27, 2024
by MARKETECH APAC
Accenture intends to include Adobe Firefly Custom Models in its Accenture Song marketing services. With the help of this integration, clients will be able to use their proprietary data and brand guidelines to train customised models with the industry-specific insights that are needed. Designed for commercial...
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ADA, Cycle & Carriage team up to incorporate AI/NLP technology to improve customer experience
Posted on March 15, 2024
by MARKETECH APAC
Cycle & Carriage and ADA have partnered to launch a strategic effort that will use AI/NLP technology to improve customer experience. This expanded reach demonstrates Cycle & Carriage's commitment to staying creative and utilising digital solutions to improve its capacity for providing customer suppo...
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Malaysia Airlines, Google team up to enhance digital and tourism growth in MY
Posted on March 15, 2024
by MARKETECH APAC
Expanding on its commitment to promoting Malaysia as a core hub for international travellers, the dynamic relationship marks Malaysia Airlines' drive towards digitising its commercial advancement to promote growth and demand from important markets. 
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Paralympics Australia appoints SLIK to create unique virtual experience for fundraising efforts
Posted on March 12, 2024
by MARKETECH APAC
The platform, which aims to improve lives by the force of sport, will act as an online fundraising portal to support both existing and future Paralympians in achieving their athletic goals.
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GO Group adds Australian strategic communications firm Banksia to its affiliate roster
GO Group adds Australian strategic communications firm Banksia to its affiliate roster
Posted on March 12, 2024
by Teddy Cambosa
This collaboration with Banksia marks a pivotal moment as the GO Group marks its foray into the Asia Pacific and Australasia regions, solidifying its position as one of the largest networks of independent agencies in the world.
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Fetch TV, Kargo form partnership to promote sales of Fetch’s aggregation platform
Posted on March 11, 2024
by MARKETECH APAC
In partnership with Fetch's in-house advertising team, the agreement with Kargo provides Fetch with an expanded sales network to cater to Australian advertisers and media agencies seeking high-quality video spots.
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