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Tag: Netflix

AB InBev, Netflix announce global brand partnership
AB InBev, Netflix announce global brand partnership
Posted on September 24, 2025
by Teddy Cambosa
According to the announcement, the partnership is aimed at combining the shared appeal of beer and entertainment to reach legal-age audiences through sports, food, music, comedy and other cultural moments. 
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Netflix, Amazon Ads
Amazon Ads, Netflix announce partnership to offer advertisers access to premium inventory
Posted on September 12, 2025
by Lyene Marie Darang
United States – Amazon Ads and Netflix have announced a new partnership that will give advertisers direct access to Netflix’s advertising inventory using Amazon’s demand-side platform (DSP), set to launch in the fourth quarter of 2025. The integration will be available in 11 countries, including the...
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Netflix reveals US$200m investment in Thai local content and talents
Netflix reveals US$200m investment in Thai local content and talents
Posted on August 29, 2025
by Teddy Cambosa
Thai content has been gaining international traction, with more than 15 Netflix originals making it to the Global Top 10 Non-English list. Collectively, Thai titles have generated over 750 million viewing hours worldwide.
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Netflix brings Nevermore Academy experience and giant ‘Thing’ activation to Malaysia
Netflix brings Nevermore Academy experience and giant ‘Thing’ activation to Malaysia
Posted on August 4, 2025
by Teddy Cambosa
Open to the public until 17 August, the Nevermore Academy: Malaysia Campus invites visitors to immerse themselves in a darkly whimsical school experience.
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nasa netflix partnership 2025
Space exploration goes mainstream as NASA+ joins Netflix lineup
Posted on July 1, 2025
by Aliza Carmona
USA – NASA has announced that its NASA+ live programming will launch on Netflix this summer, expanding access to space content for global audiences. The collaboration will offer viewers an additional platform to watch live rocket launches, astronaut spacewalks, mission coverage, and real-time views of...
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Netflix takes Malaysians to a trip to memory lane with latest ‘Squid Game’ exhibit
Netflix takes Malaysians to a memory lane trip with latest ‘Squid Game’ exhibit
Posted on July 1, 2025
by Teddy Cambosa
The exhibit opened on Friday with a striking visual spectacle: 50 Pink Guards marching in formation alongside Young-hee and Chul-su, the towering, sinister dolls who have become symbols of the franchise.
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Conversational marketing at your fingertips: How industry leaders should amplify their mobile messaging efforts
Lexus Asia delves into content series with ‘The Maverick Academy’ gastronomy series launch
Posted on October 28, 2024
by Teddy Cambosa
This marks the first partnership of its kind, where Lexus' promise of creating experiences meets the artistry of culinary mastery, elevating luxury beyond vehicles. The show will air on November 8.
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Netflix sees increase in upfront ad sales commitments, expands advertiser capabilities
Netflix sees increase in upfront ad sales commitments, expands advertiser capabilities
Posted on August 23, 2024
by MARKETECH APAC
Netflix closed partnerships for a number of their upcoming films and series including fan-favourites ‘Squid Game,’ ‘Wednesday,’ ‘Outer Banks,’ ‘Happy Gilmore 2,’ ‘Ginny & Georgia,’ and ‘Love is Blind’ as well as deals around highly anticipated live events including WWE Raw, and the Christmas Day NFL...
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Netflix to launch in-house adtech platform by 2025
Netflix to launch in-house adtech platform by 2025
Posted on May 16, 2024
by Teddy Cambosa
Moreover, Netflix will also expand its buying capabilities to include The Trade Desk, Google's Display & Video 360, and Magnite who will join Microsoft as the main programmatic partners for advertisers.
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MARKETECH-PHOTOS
The Content Forum launches guidelines for more inclusive, safe online curated content
Posted on December 21, 2023
by Aliza Carmona
The Communications and Multimedia Content Forum of Malaysia (Content Forum) has rolled out its inaugural supplementary guideline, ‘The OCC Guidelines’ on updated best practices for online curated content service providers.
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