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Tag: Media agency

HESTA Super Fund hands media mandate to PHD Australia
HESTA Super Fund hands media mandate to PHD Australia
Posted on April 17, 2023
by Teddy Cambosa
PHD Australia's HESTA remit will include media strategy, planning, investment, and optimisation across all channels.
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Australian food company Goodman Fielder expands Initiative’s remit across retail marketing business
Australian food company Goodman Fielder expands Initiative’s remit across retail marketing business
Posted on April 13, 2023
by Teddy Cambosa
Previously, Initiative was the media agency of record for Goodman Fielder, where it focused on the company’s above the line (ATL) media, including strategy, planning, buying, implementing and reporting. 
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Green Park Content rebrands to Greenpark, to focus on purpose and performance-driven content
Green Park Content rebrands to Greenpark, to focus on purpose- and performance-driven content
Posted on April 4, 2023
by Teddy Cambosa
The new rebrand update by Greenpark comes in line with the agency’s goal of gearing up for hyper-growth of its business, talent, and clientele in the global market.
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Bosch appoints Mediahub as media agency of record for ANZ
Bosch appoints Mediahub as media agency of record for ANZ
Posted on March 9, 2023
by Teddy Cambosa
Through the mandate, Mediahub will be responsible for all media strategy and buying across all platforms for Bosch's entire appliance portfolio, including kitchen, dishwasher, and laundry appliances.
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Telenor_Mindshare
Telco Telenor names Mindshare as media agency in Pakistan
Posted on January 17, 2023
by Teddy Cambosa
As its new media agency, Mindshare Pakistan will be bringing its expertise in media, digital, and buying to Telenor.
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Wavemaker nabs Danone’s specialised nutrition business in Malaysia
Wavemaker nabs Danone’s specialised nutrition business in Malaysia
Posted on January 10, 2023
by Teddy Cambosa
This follows after the agency also scoped the global media account from the global food company last year.
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Niranjan Singh appointed as Initiative’s new head of communications in APAC
Niranjan Singh appointed as Initiative’s new head of communications in APAC
Posted on October 12, 2022
by Teddy Cambosa
Singh will drive the connected communications design practice across key clients and sectors for Initiative APAC.
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PepsiCo appoints Publicis Media as media partner in SEA
PepsiCo appoints Publicis Media as media partner in SEA
Posted on August 4, 2022
by Teddy Cambosa
As part of the PepsiCo mandate, Publicis Media has created PLUS+, a bespoke business solution.
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Accolade Wines appoints Havas Media Melbourne as media agency
Accolade Wines appoints Havas Media Melbourne as media agency
Posted on July 19, 2022
by Teddy Cambosa
The scope of work for Havas Media Melbourne covers media strategy, planning and buying across the entire portfolio of brands of Accolade Wines.
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Carat India bags media mandate for Croma
Carat India bags media mandate for Croma
Posted on June 2, 2022
by Teddy Cambosa
The media agency of dentsu India , Carat, has been handed the media mandate for Croma, the Indian retail chain of consumer electronics and durables.
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