Tag: Media agency
The partnership will see PHD take charge of global media planning and buying, marking OpenAI’s first formal engagement with a global media agency.
The new contract also sees the agency expand its remit to include media services for Australian Unity’s growing home health platform.
Under the new mandate, OMD will oversee brand and performance media planning and buying across key APAC markets, including China, Korea, Australia, Singapore, Malaysia, Thailand, and Hong Kong.
UM’s remit includes all media duties such as strategy, planning, buying, research, and data and analytics for TCP Red Bull across Malaysia. This news comes following a competitive pitch review.
As the demand for healthier beverage alternatives continues to rise in Malaysia, OATSIDE aims to strengthen its footprint in the country by leveraging Trapper’s deep local market expertise and data-driven media strategies.
The new hires come at a time of significant momentum for the agency, following a series of new business wins, including SunRice and Neilson Financial Services, with more soon to be announced.
These changes come as the agency experiences continued growth, including the addition of Genea Fertility and Hays Recruitment to its client roster; as well as expanding the agency’s offering, adding SEO, influencer marketing and marketing auditing and consultancy to its product services capabilities...
The acquisition comes as Publicis Groupe ANZ’s media agencies continue to record strong performances. The agencies consist of Spark Foundry in Australia and New Zealand, Zenith Australia, Starcom Australia and MBM New Zealand.
UM’s remit will encompass all media duties including strategy, planning, buying, research, and data and analytics for Spritzer. The news comes following a competitive pitch review which commenced in November 2024.
The LEGO Group has consistently connected with and inspired fans, families, and kids on the importance of play, launching campaigns as part of the “Rebuild the World” global platform, including “Play Unstoppable” and “Play is Your Superpower.”
![[Statement] AirAsia Ph June 4 2026](https://marketech-apac.com/wp-content/uploads/2026/06/Statement-AirAsia-Ph-June-4-2026.jpg)