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Tag: Marketing

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Indie agency Talented agency unveils new marketing agency “The New Thing’, to focus on social and cultural marketing 
Posted on August 1, 2023
by Teddy Cambosa
The New Thing's main goal for their brands is to facilitate the creation of cultural conversations and impact on social media, acknowledging the rarity of brands getting it right, while unhesitatingly adapting to the ever-changing internet landscape.
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Adani Wilmar showcases the aroma of Kohinoor rice in latest campaign via DDB Tribal
Adani Wilmar showcases the aroma of Kohinoor rice in quirky campaign via DDB Tribal
Posted on August 1, 2023
by Teddy Cambosa
For this campaign, Adani Wilmar teamed up with advertising agency DDB Tribal and ad-filmmaker Prakash Varma for a 40-second film titled ‘Khushboo Kuchh Khaas’, which helps viewers visualise the aroma of Basmati
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Pepsi Max launches The Notorious B.I.G collaboration to celebrate 50 years of Hip Hop
Pepsi launches The Notorious B.I.G collaboration to celebrate 50 years of Hip Hop
Posted on August 1, 2023
by Teddy Cambosa
Working closely with The Notorious B.I.G. estate and family members, Pepsi MAX has planned a distinct and excitingly immersive campaign that will connect his unique personality, style, and lyrical flow with the sounds of today. 
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Global creative agency Amplify expands into SEA market with ‘Amplify Activate’
Global creative agency Amplify expands into SEA market with ‘Amplify Activate’
Posted on August 1, 2023
by Teddy Cambosa
With the company establishing roots in Singapore way back in 2020, they've set to expand with Amplify Activate, opening new offices in Thailand, Vietnam, Malaysia, Indonesia and the Philippines, bolstering their regional team to 40 employees.
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Dailyhunt appoints Dentsu Creative India to handle social media mandate for short-form news service Xpresso
Posted on July 31, 2023
by Teddy Cambosa
Dentsu Creative India is tasked with creating persuasive digital communications for Xpresso in accordance with the given mandate.
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Omnicom Media Group India promotes Deep Singh to the role of national head of strategy
Posted on July 31, 2023
by Teddy Cambosa
In his new role, Singh takes on a cooperative journey with the group's CEOs and chief growth officer in an effort to meet growth targets and develop new business possibilities. His primary objective will be to promote the wider use of the Omnicom platform for marketing and analytics to produce increased...
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Golf Australia unveils new brand revamp to encourage more people to play golf 
Posted on July 31, 2023
by Teddy Cambosa
Golf Australia has unveiled its new brand revamp, symbolising the evolving essence of golf as an increasingly inclusive sport that embraces various forms of play, aiming to inspire a greater number of Australians to participate in the game.
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Chinese lifestyle-sharing platform Xiaohongshu appoints Nativex as cross-border marketing agency
Posted on July 28, 2023
by Teddy Cambosa
Xiaohongshu (Red), a lifestyle-sharing site in China has appointed Nativex to be its official cross-border marketing agency, enabling brands and developers from around the world to benefit from user growth on the platform.
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Heineken Australia celebrates 150 years with nicknames in latest quirky campaign
Heineken Australia celebrates 150 years with nicknames in latest quirky campaign 
Posted on July 28, 2023
by Teddy Cambosa
The potential for their beer name to feature in Heineken's national campaign, on digital billboards, or on beer taps in chosen hospitality establishments around the nation serves as the main motivation for engagement.
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WhatsApp Image 2023-07-27 at 11.01
Mango Aotearoa announces expansion of developing experiential team
Posted on July 27, 2023
by Teddy Cambosa
The Mango experiential team receives support from group ECD Matty Burton and strategy director Jack Murphy. Additionally, they have an internal content creation team comprising digital, design, and technical domains.
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