Tag: Marketing Campaign
Singapore – Bright yellow figures staging impromptu fitness challenges across Singapore have been identified as part of a marketing campaign by Tiger Brokers Singapore. The activity formed the first phase of the brokerage’s “Where’s Your Next Step” campaign, designed to encourage individuals to take...
The campaign, developed by Howatson+Company, marks what the company describes as a shift from a period of rebuilding to one of renewed competitiveness, following a year of network expansion and business transformation.
The creative also showcases the versatility of Sunquick, presenting it not only as a beverage but also as an ingredient used in festive desserts. This approach aims to reinforce its role in shared dining experiences during the season.
QBB’s campaign emphasises the qualities of pure ghee made from 100% milk fat, positioning its aroma, taste and heritage as differentiating factors in the market.
The film portrays how the lessons and guidance imparted by parents can continue to influence future generations, even as individuals pursue their own paths.
The campaign aims to position SmartGro as a product aligned with the needs of modern families raising children in a technology-driven environment.
The “Seikhlas Pemberian, Seindah Lebaran” campaign launched on 1 March 2026 and is being distributed across Guardian Malaysia’s social media platforms, alongside promotional activities in stores nationwide.
According to the companies, the campaign aims to encourage Malaysians to reconnect with the social and cultural aspects of the festive season through content, community initiatives and storytelling.
Through the initiative, the brand encourages Malaysians to explore modern interpretations of traditional Raya dishes while maintaining their cultural roots.
The campaign reimagines the film’s story of a hidden treasure cave in a modern comedic format, positioning the brand’s Ramadan feast as a similarly valuable discovery meant to be shared with others.
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