Tag: Marketing Campaign
The month-long campaign, ‘Jollibee’s 45th Birthday Blowout’, ran from October to November 2023 and leveraged GrabAds’ diverse advertising formats to ignite customer excitement, boost purchase intent, and drive more sales. The campaign resulted in a 25x return on ad spend (ROAS).
The production, completed in just two days, showcases the dedication of both teams.
Directed by Maurice of Director’s Think Tank, this lighthearted narrative encourages Malaysians to reflect on the traditions they hold dear and the intergenerational bonds that sustain them. It invites viewers to see Deepavali as an opportunity to reconnect with loved ones and celebrate shared joy.
Bangkok, Thailand – K Plus, the mobile banking app of Thai digital bank Kasikornbank, has launched a new campaign with Grey Thailand highlighting ‘the moment of truth’ when it comes to personal finance.
Created by Sumsub and independent creative agency Cloudfactory, ‘Greenflag’ is a global campaign launching the first 'nation' for a people-friendly digital world, where unfairly red-flagged digital exiles can have their chance to rejoin the digital economy.
The animated brand film is part of Pos Malaysia’s activities as it joins other postal entities globally in celebrating World Post Day 2024.
For the brand, they believe that travelling is an art of living, whether our travellers are culinary enthusiasts, adventurers, or travellers who need a get-away form the hustle bustle, the choice is yours.
The campaign, done alongside SOUR Bangkok, is the first Thai advertisement co-created alongside LISA, ever since she became the brand’s global ambassador in 2021 and renewed her contract in June this year.
This creative approach aims to resonate with individuals experiencing joint discomfort, encouraging them to consider Caltrate UC-II Joint as a solution for restoring mobility and reclaiming an active lifestyle.
The inspiring new Honda spot is brought to life by acclaimed director Rupert Sanders and utilises an engaging reverse poem format, so what begins as a disheartening story about failure and giving up reverses course to showcase how personal setbacks can serve as the greatest teacher and catalyst to achieve...
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