Tag: Marketing Campaign
The AIA “It’s what’s inside, that matters” campaign launched to educate Malaysians to take a pulse check on their health and take stock of their protection and coverage.
The film also highlights how the decisions of today will impact the world for years and decades to come and seeks to inspire everyone to consider the enduring implications of their choices.
Bondhu Bojhe Amake was born from this vision: to translate animal gestures into a language people could relate to, fostering a deeper bond with our four-legged friends.
Told from the perspective of Tan’s mother, the film explores the conflicted emotions of a parent who had to witness and support her son sacrifice his career, his house, his time and even his health in order to serve those who had nothing to offer him in return.
These efforts support the ‘Visit Malaysia’ 2026 initiative, presenting the nation's vibrant charm to a worldwide audience.
At the heart of the campaign is Spritzer’s touching short film, ‘Speak from the Heart’, a tale reminding us to express ourselves with sincerity, respect and understanding, starring actors and brand ambassadors, Koe Yeet and Jaspers Lai with special appearances by Yagood and Jobroseph.
MR D.I.Y. has also launched its very first Chinese New Year dance-themed music video, “Ular-lar,” inviting Malaysians to get creative and join in the fun with a dance challenge on social media, and win amazing prizes while spreading festive joy.
This innovative campaign positions Spritzer Sparkling as the perfect hydration companion for those looking to refresh their routines and embrace wellness—all while indulging in a guilt-free fizzy experience.
Working together with people inside the Brahma Kumaris, Oblong spoke to psychologists and experts in art therapy to make sure the posters, when viewed and read, gave people a sense of calm.
This unique "test" reveals whether a driver genuinely resonates with the Q8—ensuring that only those who are truly impacted prove worthy of ownership.
![[Creative Work] Cathay Pacific Anydoko](https://marketech-apac.com/wp-content/uploads/2026/07/Creative-Work-Cathay-Pacific-Anydoko.webp)