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Tag: Malaysia

Astro blurs line between fiction and reality in new campaign for One Cent Thief’s second season
Astro blurs line between fiction and reality in new campaign for One Cent Thief’s second season
Posted on February 13, 2025
by Teddy Cambosa
As part of the promotion campaign, various major platforms were hacked, seized and hijacked, pulling unsuspecting audiences into the world and theme of One Cent Thief Season 2.
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U Mobile shares reminder that true shape of happiness is through togetherness in new campaign
U Mobile shares reminder that true shape of happiness is through togetherness in new campaign
Posted on February 12, 2025
by Teddy Cambosa
“Yuan” meaning ‘reunion’ is a touching reminder of family togetherness. It depicts the return of a family to their childhood home, replacing their father’s old round dining table with new, long tables for their reunion dinner. Over the course of the evening, the family reconnects with the significance...
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Chariot Agency to sponsor two Malaysian pickleball teams to promote sport locally
Chariot Agency to sponsor two Malaysian pickleball teams to promote sport locally
Posted on February 10, 2025
by Teddy Cambosa
Through this sponsorship, Chariot ensures that Infinity Sports Academy and Subang Jaya Pickleball can fully concentrate on their training, competitions, and overall performance rather than having to seek funding for tournament entries, equipment, and travel expenses.
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Sun Life Malaysia names Alif Satar as brand ambassador to advocate financial literary locally
Sun Life Malaysia names Alif Satar as brand ambassador to advocate financial literary locally
Posted on February 7, 2025
by Teddy Cambosa
It is worth noting that based on the “Insure or Unsure: Sun Life Insurance Literacy Survey” done in 2024, only 28% out of 1,107 Malaysians surveyed are confident in their knowledge of insurance and takaful products, while almost one-third (32%) have no insurance protection.
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CARSOME Group, JACCS announce strategic partnership to introduce tailored auto financing solutions in MY
CARSOME Group, JACCS announce strategic partnership to introduce tailored auto financing solutions in MY
Posted on February 7, 2025
by Teddy Cambosa
The partnership will combine JACCS' longstanding expertise and international resources with CARSOME Capital’s ecosystem and local know-how, in order to introduce tailored financing solutions in Malaysia, with an emphasis on under-served segments.
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SECO taps impact.com to scale Senheng app’s growth through affiliate marketing
SECO taps impact.com to scale Senheng app’s growth through affiliate marketing
Posted on February 4, 2025
by Teddy Cambosa
As Malaysia's e-commerce industry continues to grow, particularly in online and mobile shopping, this collaboration will allow SECO to introduce innovative consumer engagement strategies.
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Agency Leadership Decoded: Naga DDB Tribal's Farrah Harith-McPherson on fostering a culture of growth and empowerment
Agency Leadership Decoded: Naga DDB Tribal's Farrah Harith-McPherson on fostering a culture of growth and empowerment
Posted on February 3, 2025
by Teddy Cambosa
In her current role, Farrah shares that her leadership philosophy revolves around fostering a culture of collaboration, empowerment, and continuous growth. For her, this philosophy means leading by example—with empathy, authenticity, and a relentless focus on making a positive impact.
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Axiata, Sinar Mas form strategic collaboration to support digital transformation initiatives across SEA
Axiata, Sinar Mas form strategic collaboration to support digital transformation initiatives across SEA
Posted on January 29, 2025
by Teddy Cambosa
The first LOI lays a robust foundation for progressing detailed discussions outlining specific projects and initiatives that drive further collaboration around potential synergies in Malaysia, Indonesia, and Southeast Asia. 
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Archetype announces key new leadership appointments in Malaysia
Archetype announces key new leadership appointments in Malaysia
Posted on January 28, 2025
by Teddy Cambosa
These appointments underscore Archetype’s continued drive to deliver integrated communications and marketing solutions that seamlessly blend authenticity with emerging technologies.
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Agency Leadership Decoded: HAVAS Malaysia’s Nizwani Shahar on embodying a ‘creativity with purpose’ philosophy
Agency Leadership Decoded: HAVAS Malaysia’s Nizwani Shahar on embodying a ‘creativity with purpose’ philosophy
Posted on January 27, 2025
by Teddy Cambosa
For our latest Agency Leadership Decoded, we spoke with Nizwani Shahar, chief executive officer at HAVAS Malaysia, to understand her leadership style within the agency.
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