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Tag: HubSpot

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HubSpot, TikTok to improve community-based acquisition of B2B brands in latest partnership
Posted on January 11, 2024
by Teddy Cambosa
While SMBs are looking into creative ways to generate leads in the face of customer acquisition issues, the partnership is taking place at a time when customers are increasingly turning to local communities for brand and product discovery. TikTok emerges as a tool for businesses to nurture and maintain...
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Unsolicited emails top list of consumer grievances in Australia: report
Posted on December 13, 2023
by Azunta Gaviola
Sydney, Australia – Following HubSpot’s recent announcement regarding Australia’s state of customer connection report, the latest data from market research company YouGov revealed the major challenges surrounding interactions between businesses and their customers, indicating the majority of Australian...
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HubSpot unveils new AI sales and marketing tools for SMBs
HubSpot unveils new AI sales and marketing tools for SMBs
Posted on September 7, 2023
by Teddy Cambosa
HubSpot AI, as well as the new Sales Hub features, will be aiming to leverage generative and predictive AI to assist clients on their own customer acquisition and communications journeys.
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Nine out of ten SG business leaders face challenges on establishing customer connection
Around 47% of challenges amongst SG business leaders related to customer connection issues
Posted on August 4, 2023
by Teddy Cambosa
According to the data, only around 41% feel that their sales and marketing teams and 38% of customer service teams can effectively connect with prospects. On top of that, close to half (43%) say that growth is slowing and the strategies that have worked in the past are becoming less effective. 
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HubSpot launches new AI-powered tools to aid in business’ connection with audiences
HubSpot launches new AI-powered tools to aid in business’ connection with audiences
Posted on March 7, 2023
by Teddy Cambosa
The introduction of content assistant and ChatSpot.ai builds on HubSpot’s earlier investments in AI including conversation intelligence, data quality tooling, data enrichment, predictive AI, content optimisation, and more.
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PayPal, HubSpot latest firms to announce layoffs
PayPal, HubSpot latest firms to announce layoffs
Posted on February 2, 2023
by Teddy Cambosa
Both PayPal and HubSpot have announced 'sizeable' layoffs, citing weak performance.
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HubSpot announces platform-wide enhancements in its INBOUND 2022 event
Posted on September 9, 2022
by Kathleen Murata
The new features and updates by HubSpot seek to help businesses create deeper, more meaningful connections with their customers.
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Ex-HubSpot Prasana William named head of APAC marketing at Sprout Social
Ex-HubSpot Prasana William named head of APAC marketing at Sprout Social
Posted on June 2, 2022
by MARKETECH APAC
William will be heading the APAC marketing of Sprout Social, the company that provides cloud-based social media management software.
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HubSpot partners with ticketing platform Humanitix
HubSpot partners with ticketing platform Humanitix
Posted on April 27, 2022
by Teddy Cambosa
HubSpot users can synchronise their contacts and ticketing information via the new Humanitix integration with HubSpot.
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Beyond technicalities and features: How brands execute their ideal tech communications
Beyond technicalities and features: How brands execute their ideal tech communications
Posted on March 23, 2022
by Teddy Cambosa
In our latest 'Inner State' series, we sat down with three marketing leaders and discuss how they approach their tech communications, industry-wise.
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