Tag: Hong Kong
Hong Kong – Teads expands its connected TV footprint in Hong Kong through a partnership with myTV SUPER, giving advertisers direct access to the homescreen on set-top boxes. myTV SUPER reaches 2.7 million monthly active users, with strong penetration among family households and high-income consumers....
Hong Kong – Alibaba-backed South China Morning Post (SCMP) is reshaping its leadership structure, appointing editor-in-chief Tammy Tam as publisher in a newly created role while CEO Catherine So departs after 3½ years. The leadership changes were announced by board chairman Joe Tsai on Monday. Under...
Hong Kong – Online shopping and lifestyle platform HKTVmall has launched its new CASHBACK 篤篤賺 (Duk Duk Jaan) campaign, themed 「篤篤賺，回贈就係咁簡單」 (“Tap, tap, earn — cashback made simple”), which transforms the often complex world of rebates into a simple and culturally playful experience. Conceptualised by...
Hong Kong – Cathay has launched its latest campaign that highlights the surprising parallels between art and travel, featuring a short film titled ‘Slowly Explore, Fully Inspired’ by acclaimed Thai filmmaker Chayanop Boonprakob. Set in Hong Kong’s West Kowloon Cultural District, the film explores the...
Hong Kong – Mainland Lanzhou beef noodle brand Ma Ji Yong has opened its first overseas outlet in Hong Kong, marking a key milestone in the company’s global expansion plans. Established in 2019 under Shanghai Huaqiao Catering Management Co Ltd, Ma Ji Yong is a modern Chinese noodle chain that upholds...
Hong Kong – Design Bridge and Partners, a WPP global brand design agency, has elevated Danley Stone to managing director for Hong Kong as part of its efforts to reinforce its leadership and growth momentum across the APAC region. In her new role, Stone will oversee the strategic operations of the Hong...
Dettol, Pepsodent, and Nivea have emerged as the most considered personal care brands in these markets respectively.
Hong Kong – HSBC Holdings plc (HSBC) has announced that it, together with its wholly owned subsidiary The Hongkong and Shanghai Banking Corporation Limited (HSBC Asia Pacific), has proposed to privatise Hang Seng Bank Limited (Hang Seng) through a scheme of arrangement, which would see HSBC acquire all...
Hong Kong – Commemorating 160 years of service, HSBC has opened an immersive exhibition that traces its evolution and enduring relationship with Hong Kong through rare artefacts and interactive displays. Titled “HSBC 160th Anniversary Exhibition: From Stories Long Ago to Visions of Tomorrow”, the public...
While most brand storytelling looks to the future, some stories deserve a golden rewind. McDonald’s Hong Kong’s 50th anniversary is not just about half a century of fries and familiarity—it is a love letter to the city it grew up with. “The inspiration for this campaign came from our desire to connect...
