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Tag: Hong Kong

SCMP’s latest brand initiative showcases journalism as more than the sum of its parts
SCMP’s latest brand initiative showcases journalism as more than the sum of its parts
Posted on September 9, 2022
by MARKETECH APAC
It brings us behind the scenes to offer a candid and unvarnished close-up of the deep commitment Hong Kong desk reporters exhibit in. 
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Manulife-Hong-Kong-Campaign
Manulife Hong Kong launches new multichannel campaign, highlights benefits of early preparation for health
Posted on September 9, 2022
by Kathleen Murata
The campaign takes a more positive view of a serious topic by emphasising how people have a better chance of survival with early preparation.
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foodpanda-Hong-Kong-Mindshare-Xaxis-JCDecaux-Transport
foodpanda HK to be the first brand featured on JCDecaux’s OOH screens at HKIA
Posted on August 25, 2022
by Kathleen Murata
foodpanda's campaign is featured in the newest Crystal Digital and the Spectacular Digital OOH screens by JCDecaux Transport at the HKIA.
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ShopBack-Hong-Kong
ShopBack announces Hong Kong expansion
Posted on August 5, 2022
by Kathleen Murata
Shopping and rewards platform ShopBack's expansion to Hong Kong market sees over 250 local to global merchants onboarded.
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Wunderman Thompson HK announces key appointments in creative, strategic leadership
Wunderman Thompson HK announces key appointments in creative, strategic leadership
Posted on August 4, 2022
by Teddy Cambosa
Wunderman Thompson HK welcomes its new hired to boost the creative and strategic offering of the agency.
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Edelman bolsters leadership in Hong Kong and Taiwan
Edelman bolsters leadership in Hong Kong and Taiwan
Posted on August 3, 2022
by MARKETECH APAC
Amongst the new appointments, Edelman names a new head of brand and new creative director.
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Ogilvy hires new chief creative officers in Hong Kong, Indonesia
Ogilvy hires new chief creative officers in Hong Kong, Indonesia 
Posted on August 3, 2022
by Teddy Cambosa
Both chief creative officers in Hong Kong and Indonesia at Ogilvy will responsible for driving Ogilvy’s creative agenda, delivering innovative solutions at the intersection of Ogilvy’s core capabilities.
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DBS-Hong-Kong-Be-a-Different-Kind-of-Bank
DBS Hong Kong’s latest brand campaign underscores need for 'different kind of bank' in post-pandemic
Posted on July 29, 2022
by Kathleen Murata
The bank will also continue to up the ante on addressing sustainability issues and devoting itself to being a purpose-driven bank.
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Consumer expectations amongst hurdles of Hong Kong SMEs in fully becoming sustainable
Consumer expectations amongst hurdles of Hong Kong SMEs in fully becoming sustainable
Posted on July 29, 2022
by MARKETECH APAC
Slightly over one-third (36.7%) of HK SMEs rated themselves as effective at advancing sustainability goals.
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Mediabrands-Hong-Kong-and-Taiwan
Mediabrands elevates senior leaders for Hong Kong, Taiwan
Posted on July 27, 2022
by Kathleen Murata
The new three executive leadership promotions by Mediabrands include Joanne Tong, Penny Chow, and Man Leung.
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