Tag: Gaming

Telkomsel Ekosistem Digital, AMAB announces joint venture to strengthen SEA gaming industry

Posted on March 2, 2022

by Teddy Cambosa

Majamojo will focus on mobile game development in Indonesia and Southeast Asia. It will look to form partnerships with third-party game developers.

Woman-led metaverse startup BuzzAR raises US$3.8m funding for ‘inclusive metaverse’

Posted on February 22, 2022

by Teddy Cambosa

The new funding by BuzzAR aims to make the metaverse more inclusive, such as being family-friendly and being a safe space.

Anzu tapped as in-game adtech provider for Saber Interactive’s ‘Dakar Desert Rally’

Posted on February 18, 2022

by Teddy Cambosa

Anzu is helping the team replicate that; advertisers will be able to run their banner and video ads on games such as Dakar Desert Rally.

Anzu, Ubisoft extend in-game advertising partnership

Posted on January 14, 2022

by Teddy Cambosa

Anzu has brought several big-name brands into Ubisoft's titles, including Samsung, Microsoft, American Eagle, and Vodafone.

Japan sent out the most tweets about gaming in 2021

Posted on January 11, 2022

by Teddy Cambosa

Japan is one of the many Asian countries that have tweeted the most about gaming, data from the social media platform shows.

Anzu-Saber-Interactive-In-Game-Ad-Partnership

Anzu, Saber Interactive sign deal to bring blended in-game advertising to upcoming game title

Posted on November 5, 2021

by Teddy Cambosa

The partnership entails Anzu to work with Saber Interactive in integrating in-game ads for an upcoming Saber game title.

Tier One Entertainment announces Japan expansion, to debut idol group

Posted on October 27, 2021

by Teddy Cambosa

Part of the Japan expansion are parts of Tier One's aim to launch its first-ever idol group in the Japanese market.

dentsu-Singapore-TOYOTA-GAZOO-Racing-GT-Cup-Asia

dentsu SG remains lead agency of TOYOTA GAZOO Racing GT Cup Asia

Posted on October 15, 2021

by Teddy Cambosa

This is the second time the TGS Racing GT Cup has been hosted, with dentsu Singapore being its incumbent lead agency.

In-game ad Anzu launches offering for top gaming platform Roblox

Posted on October 14, 2021

by MARKETECH APAC

Anzu’s viewable impressions, brand safety, and detailed campaign reporting will now be available to advertisers running in-game campaigns within Roblox.

Galaxy Racer appoints Romeo Misao as head of marketing for India, South Asia

Posted on September 29, 2021

by MARKETECH APAC

Misao was previously the first esports hire in India for Free Fire, the award-winning mobile Battle Royale game by the leading game’s publisher, Garena.