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Tag: Gaming

Anzu-HUMAN-White-Ops-Advertising-Partnership
Anzu, HUMAN team up for safeguarding in-game ad spaces
Posted on September 15, 2021
by Teddy Cambosa
Both Anzu and HUMAN target with their partnership to prevent fraudulent traffic across in-game advertising spaces.
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Why marketers will prioritize Gametech
Why marketers will prioritize gametech
Posted on September 9, 2021
by MARKETECH APAC
Gametech providers must support marketers to understand how best to approach gaming, supported by research and insights.
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The next phase of hypergrowth in esports
The next phase of hypergrowth in esports
Posted on September 7, 2021
by MARKETECH APAC
The esports industry is growing exponentially and on a global scale. It's high time to reassess how to integrate esports into your business and marketing strategy.
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twitter ph games esports insights
Which is the most talked about esports game, team among Filipino fans on Twitter?
Posted on June 25, 2021
by Kathleen Murata
Twitter Philippines has unveiled the most talked about esports games and teams among Filipino gamers and fans.
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GroupM’s tie-up with PH’s Tier One to make advertising more inclusive in esports
GroupM’s tie-up with PH’s Tier One to make advertising more inclusive in esports
Posted on May 21, 2021
by MARKETECH APAC
The field of advertising in esports has remained endemic sponsor-dominated, and the tie-up aims to make the practice more open to mainstream brands.
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ATechnos-GoGames.Run-Gaming-As-A-Service-Platform
ATechnos launches gaming as a service platform for user and brand benefit
Posted on May 20, 2021
by Teddy Cambosa
ATechnos hopes that with their recent GAAS launch, they can help encourage other brands tap the gamification territory of brand campaigns.
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Bukalapak-Itemku-Partnership-Indonesia-Gaming
Bukalapak targets gaming inclusivity in Indonesia through itemku partnership
Posted on May 17, 2021
by Teddy Cambosa
Bukalapak and itemku will aim to raise accessibility efforts in the gaming industry scene in Indonesia through a recent partnership.
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Collab-Asia-Nintendo-Deal-Gameplay-Monetization
Content studio Collab Asia OKs gameplay monetization through Nintendo deal
Posted on May 4, 2021
by Teddy Cambosa
Through the new deal, game content creators of Collab Asia can now monetize their Nintendo gameplays, from Facebook, YouTube and Twitch.
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MARKETECH APAC Reports Top 5
MARKETECH APAC’s top 5 stories for April: A data and AI company takes number 1 spot
Posted on April 30, 2021
by MARKETECH APAC
The top stories for this month are all about introducing trailblazers in the area of e-commerce, gaming, media planning and digital content. Take a look.
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performance-3110696_1920
In-game ad firm Bidstack extends market with new local, global tie-ups
Posted on October 22, 2020
by Teddy Cambosa
In-game ad firm Bidstack recently announced new partnerships in the hopes of diversifying advertising options, most notably within the esports culture.
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