Tag: Formula 1
Trackside signage, digital activations, and consumer promotions reaching millions of spectators worldwide will also bear the Barilla branding.
Australia – Strengthening its decade-long global partnership with LVMH, Formula 1 has announced Moët Hennessy’s luxury spirit, Belvedere, as its first-ever official vodka partner. Kicking off in Australia, Belvedere will host an official after-party for the ‘Formula 1 Louis Vuitton Australian Grand Prix...
This news follows the recent partnership between LVMH, the brand’s parent company, and Formula 1 as a global partner for 10 years beginning in 2025.
Through the sponsorship extension, the race will continue to be officially known as the ‘Formula 1 Singapore Airlines Singapore Grand Prix’ until 2028 inclusive.
Built on a shared commitment to performance and excellence, the partnership leverages adidas’ 75-years of experience working with athletes at the top of their game to support the Mercedes-AMG PETRONAS F1 Team in driving success.
Formula 1 enthusiasts can look forward to consumer activations, promotional prizes and immersive fan zones at select Grands Prix, with trackside branding, and cheerful, light-hearted content.
Working with the Australian Grand Prix Corporation’s executive team and internal creative team, Bullfrog has executed a dynamic new direction with the ambition to build excitement and get fans revved up for the 2025 racing season.
McLaren topped the charts in overall F1 team's popularity with 91,900 mentions, buoyed by Lando Norris’ stellar victory, which closed the gap to championship leader Max Verstappen. Ferrari and Red Bull followed closely with 84,900 and 83,900 mentions respectively, as global conversations swirled around...
The collaboration will focus on creating unique experiences that blend the excitement of Formula 1 with the elegance and tradition of LVMH's brands.
Billund, Denmark – Toy production company LEGO Group has joined forces with international racing Formula 1 (F1). The partnership is set to launch in 2025 in time for the next F1 season. The collaboration ensues after F1 has observed a rise in younger fans, ages 8 to 12 years old. Activations from the...
