Tag: FIFA World Cup 2026
![[Agency Appointment] Havas TH x Budweiser](https://marketech-apac.com/wp-content/uploads/2026/05/Agency-Appointment-Havas-TH-x-Budweiser.jpg)
Bangkok, Thailand – Havas Thailand has been appointed by AB InBev as the lead marketing and media partner for the Budweiser 0.0 FIFA World Cup 2026 campaign in Thailand, securing one of the country’s largest sports marketing mandates ahead of the tournament. The account places Havas Thailand at the centre...
The report indicates that engagement with the tournament is expected to remain high throughout its duration, with 87% of viewers saying they will continue watching even if their preferred team is eliminated.
FIFA 2026 documentary ‘Chasing the Dream’ by S4Capital’s Monks to capture human stories, fan passion
Singapore – S4 Capital’s Monks Film and New Element Media will stream ‘Chasing the Dream,’ a documentary on FIFA World Cup 2026™ on Disney+, offering unprecedented behind-the-scenes access to players, fans, and stadiums. The move comes as sports entertainment continues its digital-first pivot, with filmmakers...
Singapore – The Coca-Cola Company has released a new anthem for the FIFA World Cup 2026, marking its latest music-led campaign tied to the global football tournament. The release forms part of Coca-Cola’s wider marketing efforts leading up to the tournament, for which it has been an official sponsor...
Atlanta, United States – The Coca-Cola Company has launched its global FIFA World Cup 2026 campaign, inviting fans worldwide to embrace the emotional highs and lows that define football’s biggest stage. Building on nearly five decades as a FIFA partner across 12 tournaments, the brand continues...
South Korea – Kia Corporation has unveiled a new global brand campaign, “Inspiration connects us all,” as it prepares for its role in the FIFA World Cup 2026, placing youth engagement and global connection at the centre of its messaging. A central feature of the campaign is the Kia Official Match Ball...
![[Rankings] Brand Finance x BDO](https://marketech-apac.com/wp-content/uploads/2026/06/Rankings-Brand-Finance-x-BDO.jpg)