Tag: East Asia
The partnership resulted in a new brand positioning and design system created by Design Bridge and Partners, which reinvents Kungfu Pu’er Tea as a wellness lifestyle brand made for ‘urban knights’ and designed for a new generation.
In this partnership, DeVries Global is tasked with strengthening Scoot’s local resonance with consumers following the pandemic.
Shanghai, China – Wunderman Thompson has announced the promotion of Carter Chow to chief executive officer of Wunderman Thompson Greater China. Previously CEO of Wunderman Thompson China, Chow’s promotion comes as the agency focuses on building a united approach and strategy in Greater China, as more...
With its new board members, PRHK’s focus remains to enable active and emerging professionals to navigate the dynamic communications landscape of Hong Kong, while also supporting their members and the wider PR community to gain meaningful connections and facilitate knowledge sharing.
Expanding on a partnership established in 2019 that offers enhanced digital payment solutions, the latest development gives Mastercard full access to WeChat Pay's merchant network in China and provides a safe and convenient way for international travelers to pay when traveling around the Chinese Mai...
Neysa will be in charge of leading the consumer and digital teams in Taipei, with a focus on strategic advising, integrated marketing communications (IMC), social media, and digital project management.
Following last year's celebration of PITERA at 'World PITERA Day' in Tokyo, Japan, SK-II launched their "SK-II SECRET KEY HOUSE" physical art exhibition for July 29 and 30 as part of its World PITERA Month, a month-long transformational journey aiming to highlight PITERA.
Xiaohongshu (Red), a lifestyle-sharing site in China has appointed Nativex to be its official cross-border marketing agency, enabling brands and developers from around the world to benefit from user growth on the platform.
As chief operating officer, Masa will be in charge of upholding Grey Tokyo’s strategic vision, fostering its borderless agenda, and ensuring the delivery of outstanding marketing services and integrated solutions to clients.
BBDO in Greater China has announced key leadership changes in its team following the news of Leong Wai Foong, current chairman of BBDO Greater China, stepping down from his current role to pursue music-related opportunities.
