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Tag: Digital

50% of Gen Zs say they have control over personal data
Only half of Gen Zs say they have control over personal data
Posted on June 8, 2022
by MARKETECH APAC
New report reveals Gen Z ranks online privacy as being ‘less important’ to them than other generations.
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AVIA
Industry conference reveals India’s video market has grown 37% in the past year
Posted on May 4, 2022
by MARKETECH APAC
The  Indian video market grew 37% in the past year and stood now at U$S3.8 billion, according to the Future of Video India virtual conference.
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riskrecon mastercard
Mastercard’s RiskRecon, Openly launch AU-first partnership to address cyber risk
Posted on May 3, 2022
by MARKETECH APAC
RiskRecon, a security assessment provider under Mastercard, has entered into an Australian-first partnership with Openly.
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sooka
sooka’s new campaign features social media validation amongst millennials
Posted on May 3, 2022
by MARKETECH APAC
New streaming platform sooka, releases its latest campaign together with Reprise in commemoration of this year’s Raya celebrations.
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Five ways marketers can satisfy their ‘sweet tooth’  in a cookie-less world
Five ways marketers can satisfy their ‘sweet tooth’ in a cookie-less world
Posted on April 27, 2022
by MARKETECH APAC
Brands are facing their biggest challenge yet — balancing customers’ desires for personalised interactions while fiercely protecting customer privacy.
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APRW launches new business unit, appoints Sharon Koh as its MD
APRW launches new business unit, appoints Sharon Koh as its MD
Posted on April 20, 2022
by Teddy Cambosa
In addition, the new business Digital Studio by APRW will drive its suite of digital services alongside APRW’S thriving PR practice.
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Viu-Singapore-K-drama-Original-Series-Campaign
Viu Singapore marks premiere of K-drama series ‘Again My Life’ with digital, OOH activations
Posted on April 8, 2022
by Kathleen Murata
The activations for Viu Singapore's latest Viu Original K-drama series, ‘Again My Life’, seek to bring Singaporeans back in time.
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ESPRIT announces key digital, marketing leadership appointments
ESPRIT announces key digital, marketing leadership appointments
Posted on April 7, 2022
by Teddy Cambosa
The new appointments of ESPRIT are focused on digital, marketing and e-commerce roles amidst expanding their e-commerce offering globally.
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dentsu X wins digital mandate for Reckitt India
dentsu X wins digital mandate for Reckitt India
Posted on March 14, 2022
by Teddy Cambosa
dentsu X been handing the offline media mandate for Reckitt India since 2020.
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Azoya launches turnkey social commerce suite to assist K11 presence in GBA
Azoya launches turnkey social commerce suite to assist K11 presence in GBA
Posted on February 21, 2022
by Teddy Cambosa
As part of the solution, Azoya assisted K11 to launch the K11 Go HK WeChat mini-program using proprietary technology of Azoya SaaS.
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