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Tag: Data

First-Party Data
To drive optimal CX, businesses must leverage data strategies, first-party data
Posted on January 24, 2022
by Teddy Cambosa
According to data from Epsilon, over 60% of surveyed brands suffer from incomplete customer profiles relating to gaps in first-party data held on customers.
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Marketing trends Team Lewis
Creativity, innovation key points to consider to attract consumers: report
Posted on January 21, 2022
by Teddy Cambosa
With many brands going more digital, the report highlights innovation and creativity as key points to consider to attract consumers.
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How data helps unlock new business revenue streams
How data helps unlock new business revenue streams
Posted on January 20, 2022
by MARKETECH APAC
How have organisations used data analytics to defeat adversity and generate revenue?
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TikTok-Most-Downloaded-App-Annie
TikTok most-downloaded app globally on Christmas Day
Posted on December 28, 2021
by Teddy Cambosa
App Annie's latest data comes after TikTok had also surpassed Google as the most-search website domain globally.
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What’s NEXT: The top personalization strategy for the increasingly nuanced consumer
What’s NEXT: The top personalization strategy for the increasingly nuanced consumer
Posted on December 16, 2021
by MARKETECH APAC
During MARKETECH APAC's panel discussion on the future of digital marketing, marketing leaders from the airline, imaging, and F&B industry unanimously agree on the top strategy brands must adopt in personalization to stay above the fast changes this pandemic.
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Online-Searches-Pets-Filipinos-iprice-data
Filipinos’ love for pets account to 53% of SEA’s online searches for pets
Posted on November 17, 2021
by Teddy Cambosa
Online searches related to pets account to 12.9 million searches this year, according to the latest data from iprice.
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Talkwalker-Consumer-Intelligence-Products-Business
Talkwaker’s latest products to deliver actionable consumer intelligence
Posted on September 30, 2021
by Teddy Cambosa
Talkwalker aims that with their products, they will be able to empower businesses with their consumer intelligence, such as social listening endeavors.
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ADA-Pandemic-Recovery-Index-Dashboard-Launch
ADA’s newly-launched dashboard features insights on consumer behavior
Posted on September 30, 2021
by Teddy Cambosa
'The Recovery Index' by ADA features data and insights across select SEA and South Asian countries on consumer behavior.
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Blis-Global-Advertising-Campaign-Data-Drought
Blis’ latest campaign emphasizes the metaphor of an impending ‘data drought’
Posted on September 20, 2021
by Teddy Cambosa
The latest campaign from Blis alludes to the shifting industry strategies to a privacy-first advertising endeavor.
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The Coca-Cola Company names Anupama Biswas as senior director for Analytics & Insights in APAC
The Coca-Cola Company names Anupama Biswas as senior director for Analytics & Insights in APAC
Posted on July 27, 2021
by MARKETECH APAC
Biswas will be leading the company’s analytics and insights for four operating units in the APAC region. 
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