Tag: Creative work
Massachusetts, United States – UKG has launched a new global brand identity and campaign, “When Work Works, Everything Works,” marking a fresh step in its journey to make work more human. The HR, pay, and workforce management company describes its evolution as a unified ‘Workforce Operating Platform’—bringing...
Singapore – The Ministry of Digital Development and Information (MDDI), in collaboration with Hogarth Worldwide, is set to premiere ‘Blockbuster Deepavali’ on October 7, 2025. As Singapore continues its SG60 commemorations, the video brings together film, music, and meaningful messaging in a campaign...
Kuala Lumpur, Malaysia – Creative agency dentsu Malaysia has brought the drama back to Resorts World Genting (RWG), turning Burger & Lobster’s comeback into a stage where flavour meets storytelling. With the campaign “Fusion Flavors Meet K-Drama Vibes”, dentsu Malaysia helped RWG reignite excitement...
Singapore – Canon Singapore has launched “#iamkyosei”, a campaign celebrating self-expression, creativity, and the social values that define Generation Z. Rooted in Canon’s corporate philosophy of ‘Kyosei’—living and working together for the common good—the initiative reflects the outlook of a...
Antwerp, Belgium – Kipling has unveiled its FW25 collection with a new global brand campaign, “Follow Your Monkey,” featuring its brand identity coming to life. More than a seasonal launch, the campaign reintroduces the brand’s iconic mascot as a symbol of spontaneity, individuality, and carefree energy....
Singapore – SG Enable has unveiled its new public education campaign “Would You Care?” under the i’mable initiative, created with independent agency GERMS Digital. The campaign calls on Singaporeans to look beyond first impressions of disability and embrace authentic connections with persons with...
Singapore – Ogilvy Singapore has joined forces once again with the Cyber Security Agency of Singapore (CSA) to launch a nationwide push for better cyber hygiene with its sixth national cybersecurity campaign, “Stop and Check.” Launched on September 13, the campaign urges Singaporeans to take a critical...
Bangkok, Thailand – Duolingo has launched its first immersive pop-up in Thailand with the Duolingo Language Learning Pavilion at River Park, ICONSIAM. Open from September 18 to 24, the campaign brings the app’s gamified learning approach to life through interactive experiences, cultural integration,...
Tokyo, Japan – Duolingo Japan staged an unusual marketing spectacle by pitting its green owl mascot, Duo, against some of Japan’s most recognizable characters in a live sumo wrestling event held in Shinjuku. The campaign, titled “Duo’s Sumo Showdown,” was developed by creative agency UltraSuperNew and...
The campaign, developed by Bear Meets Eagle On Fire (BMEOF) in partnership with +61, comes amid growing concerns over cyber-crime, with Australians reportedly losing thousands of dollars every minute to scams.
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